It’s not all about creating WOW-effects. You’ve gotta deliver some kind of value too. And this must be one of the better way can you deliver both of those qualities in a physical space.
Imagine what this would do for Swedish tourism if it was installed in any airport in the world showcasing our beautiful country. Imagine what it would do for a fashion brand if installed at the next fashion show letting people explore the behind the scenes, talk to the designers etc etc. Imagine what it would do for any brand if placed at any coming business fair. Get this one geared up with some online community functionality and you’ll have people peeing their pants!
Last week rumors started to surface regarding a new tablet about to be launched by Microsoft. The name was Courier and the rumor was a video containing a demonstration of the user interface. At first I thought it was more of an interface bonanza than an actual usable product.
But today I ran into yet another video, this time putting the Courier more into perspective of how it could be used for real. And let me tell you – I WANT THIS THING NOW!.
Isn’t it amazing. Microsoft has been all about Windows, Office and a whole lot of back end functions. Then suddenly they start putting the dollars behind innovation and new shit that makes you go wow. Slowly they’re turning their brand around. Apple better speed up their development of their rumored tablet or else we’ll turn to Microsoft! The war is on!
One last thing I want you all to note – we’re moving beyond OS and interfaces that are integrated over many platforms to instead having OS and interfaces that are optimized for every gadget. This will be the end of Windows Mobile as we know it.
A great site for finding inspiration is Fubiz. Their tagline ‘Daily Doze of Inspiration’ says it all. This morning when I was preparing for a speech on the ‘DNA of Creativity’ next week at an event arranged by Cap & Design, one of Swedens leading design magazine I stumbled on this wonderful video below from Microsoft.
I think the actual behavior in the video is many years ahead due to the fact that the grown up generation simply won’t learn how to use these interfaces. But it’s a real eye opener what lies ahead and I’m sure my kids won’t have a problem once they’re old enough.
ronnestam.com was voted Sweden’s first blog on Innovation, future trends and digital communication. It’s written by Johan Ronnestam. He's widely regarded as one of Sweden’s leading speakers and authorities in the field of modern creative and conceptual thinking and skill of innovating brands and their communication.
