Photographed by Paulina while forecasting trends at the Creative Summit together with among others Brian Solis and Alf Rehn.
In 2011 I was honored to be selected as the keynote speaker for events all over Europe. I delivered more than 80 keynotes on entrepreneurship, creative ideas, future branding, communication and business development, some of them shared here on Slideshare. In more than 90% of the occasions I was given the highest ranking of all the speakers by the audience. Hell, I even spoke for 24 hours in a row without any sleep. In other words – I’m confident I have some thoughts to share on how to deliver a great keynote presentation.
Here are 15 keys to deliver a fantastic keynote presentation.
1. Before even getting on stage – make sure you’ve got your logos, pathos and ethos wired.
What you speak about is 50% of your keynote, but the way you look and sound giving that keynote is the other 50%. The worlds first branding expert Aristotles knew how to make people buy what he sold. He divided the means of persuasion, appeals, into three categories; Ethos, Pathos and Logos.
- Ethos: the source’s credibility, the speaker’s/author’s authority
My credibility when I’m speaking is of course a mix of how I look, my credentials and the way I bring my message forward on stage. A common mistake I see over and over again is when speakers enter the stage and then go; “Before I speak, let me tell you about who I am and the company I’m representing.” This is more or less totally unnecessary since you’re there for a reason. If you do your thing right people will understand [click to continue…]
psst. You haven't missed the new app for kids aged 1-9 years old? It's created by my other company JAJDO. Check it out in the App store
If you’re my brand: Never let me down. Keep on making me smile. Stay cool. Always surprise me. Change when you need to, but stay true to your heritage. Dress nice. Make sure I don’t have to hide our love. If you do something bad – stay honest and tell the truth cause I will forgive you. And finally! Never ever take me for granted.
Tokyo in sunrise – A Brand that didn’t let me down. Taken from my Instagram feed.
If you’ll stick to these simple guidelines – I’m prepared to spend the rest of my life with you and give you my all my love. If not – get lost!
About two years ago I frantically started writing on this blog post. Then the sheer length of it got the best of me and since then it’s been stuck in my unpublished library. Now I thought it’s time to give birth to this baby even though most of it was written about two years ago, before Facebook got big, the iPad and more.
When you read it – remember I pushed publish to share the love, not the excellent writing.
This post covers how you start and run a company practically for free.
The post will guide you all the way from day one until you’re up and running and need to consider things like sales, advertising, process support, crm, intranets, extranets etc etc.
If you are planning to start a company, or maybe running one already then there’s one speech that you just HAVE to watch. It’s this one below featuring Yvon Chouinard, the founder of Patagonia. It’s freakin’ fantastic and appeals to me as an entrepreneur, a human but first and foremost as a father cause if companies would be grown the same Yvon grew Patagonia I know my daughters will be living and working in a better and more inspiring world!
I am not applying for a new job as a CEO or Marketing Director, but if I did that would be my headline and I would run the brand I’d work for based on the insights that follow.
Steve! Bring it on!
Ok, so you’re s marketing director or even a CEO struggling to beat the he’ll out of your competition? Well, you are not alone. That’s more or less what all brands want, but why then are there so few that actually make a mark that can stand the tests of time?
Here are 14 pointers on how to get your brand charging into the future.
0.1. Before you read anything else. If your product or service doesn’t stand the competition. Get back to the drawing board and make sure it does. Then continue to Nr 1.
It’s really quite easy. Apple started their brand journey by making sure they had kick ass products.
1. Great branding is not about sticking to graphical guidelines, it’s about sticking to values and beliefs
I think I’ve written about it before. But years ago (1999) I found myself working with Nike after having called them to talk Framfab into a pitch. In one of the first meetings I attended I of course asked for Nike’s visual guidelines. One guy from Nike looked at me and said: “Just don’t touch the logo”. I repeated myself and clarified that I wondered about fonts and colorings. The guy again: “Don’t touch the logo, that’s all”.
How does Nike keep it together then? With great people of course. They act as gatekeepers of the brand. It’s in their spine like I’ve written about before.
2. Do things larger than life
Anish Kapoor knows how to make things larger than life!
Don’t be shy! Whatever you do, don’t expect that people wanna see everyday life things. We wanna get carried along and dream. The way you shape your products [click to continue…]
We are born. Even before we’re born our life is being shaped day by day. Every day, every hour and every second life passes by.
Sometimes tons of things happens at once and suddenly we notice a shape, we call these shapes memories. But most of the time life is made up by small things that never form shapes. The truth however is that these small things is what life is all about. The more of em’ you notice, the more you’ll notice life. And the more you notice life, the more you’ll enjoy it!
This all came to me when I looked at this video below found over at Mario Vellandi’s Melodies in Marketing, which by the way is a great blog on Ethical communication.
Thanks Mario, but above all, thanks Everynone for putting images to life!
Whatever you do and whatever you intend to accomplish in life one thing is for sure. It should be something you’re passionate about. Ask yourselves these 10 questions and if your answer is NO to any of them – quit and do something else.
Am I doing what I love every day?
Am I doing what I love every day?
Am I doing what I love every day?
Am I doing what I love every day?
Am I doing what I love every day?
Am I doing what I love every day?
Am I doing what I love every day?
Am I doing what I love every day?
Am I doing what I love every day?
Am I doing what I love every day?
You’ll see that once you start follow you dreams other people will notice a halo of energy forming around you. It’s the ‘halo of passion’. The halo of passion leads to success. Nothing is more true than this!
People ask me from time to time why I’m a blogger. I tell them I’m not. What I am is a junkie for inspiration and reflection. A quite passionate one too.
For me this blog is the ultimate tool to log things that shape my life. Things, thoughts, people, objects and so on. I don’t really care what people think about it. The most important thing is what I think about it. My personal space so to say…only more public that most personal spaces.
The time it takes to write something and then press that publish button is just enough to filter the bad stuff away and let the good shit shine.
This video showing a huge flock of birds is exactly one of those things. I just have to put it down in writing. I spotted it this morning on SwissMiss. Birds have been doing this for about 200 million years and they still put on a show no human being can ever top. I’ve said it before but it’s worth repeating – Nature is the ultimate source of inspiration!
ps. In case you’ve missed the speech by Janine Benyus over at TED.com on Natures Designs you should head over there asap and get inspired!
This weekend I was one of the privileged ones attending the second TEDxStockholm with among others Hans Rosling speaking. TEDxStockholm is a place for people who believe in the power of ideas and inspiring talks to help shape the face of the future. A great picture by Gitta Wilén from the first TEDxStockholm. Can you [...]
I seek inspiration everywhere. But Steve Jobs and his lifework with Apple is absolutely one my top inspiration sources. Ran into this Steve Jobs Stanford Commencement Speech 2005 on YouTube. Steve shares the highs and low of his life. What strikes me with this one is that Steve in a great way conveys the importance [...]
This blog is written by Johan Ronnestam. He's widely regarded as one of Sweden’s leading speakers and authorities in the field of modern creative and conceptual thinking and skill of innovating brands and their communication. In 2010 the readers of Microsoft Indikat named Johan Swedens most influential authority within digital communication
