About five years ago I launched new process that could help brands and companies to break out of their stand still and also help me in creating the right climate for change in the projects I work with. I call this process The Ronnestam Prototyping Process.
The process contains of three main activites; Today, The Future and Tomorrow.
The Ronnestam Prototyping Process
The Ronnestam Prototyping Process is based on a combination of my own 20 years of experience of working with some of the most known brands of the world merged with ideas from leading innovators such as Hartmut Esslinger (the brain behind Frog Design), Yves Béhar and Dieter Rams and the way the car industry historically have been working with prototypes and innovation.
The car industry that have been working with prototypes for more than 50 years. These prototypes are not only meant to make people go wow. They’re in fact used to show the future direction of the car brand thus also align all expectations from media, customers, staff and partners in one direction. One of the most important thing is to make people look towards the future instead of looking back at history.
The BMW Efficient Engineering concept prototype showcased in Frankfurt 2009. In 2014 the BWM i8 has taken large parts of this concept into production.
Five years have passed and I’ve delivered six prototypes containing strategic and tactical recommendations for four of Sweden’s largest brands (Svenska Spel & ICA among others) and two of the worlds largest brands (Danone among others). Until now these projects has been hidden in the dark due to the fact that these brands have chosen to keep these projects secret. However, the projects have been successfully implemented and lead to dramatic changes in terms of how the companies have prioritized their budgets and future plans. Now I’m pleased to be able to give you insight into the process itself [click to continue…]
Were living in the transparent century where all information ia accessible only a keystroke away. Somewhere in the world someone is working right now on project ment to disrupt your brand and your products. We all fight hard to get our 15 minutes of fame. How can we get people to talk about our brand, our products and services?
What sticks? That is the question?
Well then, let’s talk about what sticks and what [click to continue…]
Ideas are like bubbles. They appear and look beautiful. But only to be gone seconds later. Catch them while you can.
I’m in the middle of building a brand platform for a brand I love. It’s been a long process and I’m only days from delivering the final document. In other words, I’m in the end of a creative process and I have to make the final decisions that will steer this brand in a direction for the coming years if not decades.
When I’m at this stage of a project I’m always pending between knowing exactly what I want and then suddenly not feeling that sure at all about what I want. I call this part the creative chaos. Creative chaos usually occurs in the beginning of [click to continue…]
Tons of people I meet tend to be envious of the entrepreneurial life. There’s this fantasy about leading a life that you, and no one else, control. People who are hired always seem to be looking for the next move. Very few actually seems pleased about working for someone else. Then of course there’s people who love their work and would like to spend the rest of their life working for their boss. Sooner or later that dream is shattered when that boss of theirs of maybe beloved colleagues leaves the company. Then those people also long for the next gig.
I’ve been running my own business in different shapes for the last 11 years now and it’s been the ride of my life. It’s hard work and definitely not about having more time off. It’s rather about working 24/7 BUT I can
[click to continue…]
Inspired by Swedish blogger Fredrik Wass who stated that he will blog for a 100 days in a row I felt I had to get my blog going again. So here we go!
Photographed by Paulina while forecasting trends at the Creative Summit together with among others Brian Solis and Alf Rehn.
In 2011 I was honored to be selected as the keynote speaker for events all over Europe. I delivered more than 80 keynotes on entrepreneurship, creative ideas, future branding, communication and business development, some of them shared here on Slideshare. In more than 90% of the occasions I was given the highest ranking of all the speakers by the audience. Hell, I even spoke for 24 hours in a row without any sleep. In other words – I’m confident I have some thoughts to share on how to deliver a great keynote presentation.
Here are 15 keys to deliver a fantastic keynote presentation.
1. Before even getting on stage – make sure you’ve got your logos, pathos and ethos wired.
What you speak about is 50% of your keynote, but the way you look and sound giving that keynote is the other 50%. The worlds first branding expert Aristotles knew how to make people buy what he sold. He divided the means of persuasion, appeals, into three categories; Ethos, Pathos and Logos.
- Ethos: the source’s credibility, the speaker’s/author’s authority
My credibility when I’m speaking is of course a mix of how I look, my credentials and the way I bring my message forward on stage. A common mistake I see over and over again is when speakers enter the stage and then go; “Before I speak, let me tell you about who I am and the company I’m representing.” This is more or less totally unnecessary since you’re there for a reason. If you do your thing right people will understand [click to continue…]
About 2 month ago I was invited to Best Internet and beautiful Zagreb in Croatia to host a full day workshop on the future of communication. Me another 85 people had a great day where I mixed speaking sessions with, what I love the most, open discussions.
Before this event I was contacted by the leading business newspaper in Croatia – Lider. They wanted me to answer 10 questions that they would base an article on. Today as I was cleaning my desktop on my computer I thought – since you probably understand as much Croatian as I do I thought this could be a good blog post. So here we go.
Johan Ronnestam answers 10 questions about the future of communication (in Croatia to some extent
1. Once you are on the internet your competition is whole world and people speak in one language (mostly english). How can local brands stay local or share national values while ‘living’ in virtual world?
Johan Ronnestam: By being just that – Local. In a globalized world people will look for the unique brand that delivers something beyond what you can shop in every parts of the world, every country and every city. The times when we all wanted Starbucks coffee is soon to be over. Everyone [click to continue…]
Some of you might have followed my blog since way back while others followed me only a couple of days. So I decided it was time to dig into Google Analytics and gather my top 100 blog posts, based on traffic, (I have written 596 to this date) between the years 2005 and 2011 for you to read.
I did actually start my first blog back in 2002 but quickly stopped blogging. It was more of an installation experiment. Then in 2005 I slowly started posting again. Up until now I’ve had over a half a million pageviews and 367374 unique visitors dropping in.
Oh, by the way. If there’s anything you like – please Tweet it or put it on your FB page. It would make me happy.
So here we [click to continue…]
It is hilarious. For as long as I’ve lived map-makers of the world has tried about a trillion different ways to fold a map so that it doesn’t crumple. Then suddenly someone, in this case a young designer named Emanuele Pizzolorusso from Milan, decides to look at the problem from a new perspective. What if that crumpling problem of the map makers was turned into an advantage. And bam, suddenly you’ve got a rockin’ product that is better, more usable, long lasting and on top of all cool looking.
Emanuele Pizzolorusso created soft, yet hard-wearing, waterproof maps that are meant to be creased and crumpled
What Emanuele did with maps you should do with your products and services. Maybe your next winning product or service is hidden somewhere in the context of your biggest problem. Flip it around, turn it inside out, break it, shake it and most importantly don’t fall in love with your history – embrace your future!
It is Saturday morning. The summer is slowly coming to an end even though I’m still waking up way to early due to the light. I’ve had the privilege to have quite some time off with my family. Only one project has been running over the summer.
My youngest daughter Linn trying out her new fishing rod in the evening light
What’s up, that’s the question I’m asking myself right now. What’s the next big thing. What comes after Facebook and Twitter, when will YouTube be challenged, what’s the next hype after the iPhone, we’ve lived for quite some time now with Playstation, XBOX and WII. And what ever comes next, how will that change the way we communicate and sell brands and their products.
I’m searching deep inside myself to find something that shows me the way. Some spark of energy that I can nurture to bring it out in the open. Something that will light the fire that will guides me.
Whatever it is I’m sure it will be as easy to adapt to as the iPhone, it will be as social as Facebook, it will be as entertaining as the first Halo was, it will be as real as a piece of wood and it will be as eco-friendly as something we’ve never seen before.
I hope it hits the car industry cause to be honest, nothing has really transformed that business the last 50 years. I do hope it hits the home appliances industry cause things seems to be standing still there too. I’d love for the tourism industry to change. Not to mention the toy industry, please give me something that makes me and my kids have super fun. Oh please give me a new favorite restaurant. Hmm, beverages. Isn’t it time we found something that truly challenged Coca Cola. Just give me something new!
I think I can see the light…somewhere deep inside.
On monday morning I’m slowly getting back to work. I’m really looking forward to that. See you soon!
There are no secret formulas, no secret recipes or magic potions when it comes to social media marketing. All you’ve gotta do is take in one single fact: People have moved lots of their behaviors online and you’ve gotta follow.
To succeed in moving your business, communication and advertising into the digital world, ask yourselves the following questions:
- If people search for things related to my business via Google - how can I make sure they find me?
- We’ve used to organize events in the real world - where can we organize events in the digital world?
- When people started to use phones you gave your sales people phones - why are you not giving them Skype, MSN, Twitter, Facebook and live streaming accounts?
- You would never automate a personal relation that could lead to sales - why are you automatic every single sales process online?
- People don’t listen to brands, they listen to other people - how can we make sure other people say good things about us?
- Since people tend to spend their time alone behind the screen - how can we continue to build human digital relations using video, photos and copy?
- In the real world you do PR towards paid media – how can you shift your PR activities to be picked up by earned media online?
- Traditionally you’ve spent lots of money on media - how can you shift focus to spending lots of money on value that leads to eyeballs online?
- In the offline world you would value how people navigate in your store - how much do you value how people navigate in your online world?
- Building a great house requires an well paid architect – why then are you hiring the cheapest architect when building a great online presence?
- In the old world comparing products was hard - does your products stand the future transparency were everything can be compared?
- Back then you could create a 3 year marketing plan – what can you do to turn it into a 3 month marketing plan?
- Focus groups used to lead you right - is your organization prepared to listen to real time data instead?
- Building brands took years and years - how can you build your brand in months?
- Competitors introduced themselves at the next fair - are you prepared for the ones who wont introduce themselves at all and don’t care about the old way of doing business, only your old customers?
- You used to write business plans - how can you get moving and learn on the way.
If you’ve got 15 right answers then you’re fine. If not – start running!
People over here in Europe are getting ready to change their light bulbs at home due to a decision taken in the European Union a couple of years ago. This has triggered an earthquake of ideas on how to repackaging this old product that haven’t really seen inside of a designers room the last 50 years (or at least it feels that way).
This is more or less what the industry has offered us the last 50 years
Sometime last year I noticed that this business is on the move. As I was shopping bulbs it struck me that good shit is happening inside the hardware store on the light bulb shelf. What the light bulb industry is going through is a great inspiration for any business lost in history and it shows that once you get that ball rolling things will happen fast.
Here are 10 light bulb packaging concepts that leads this industry forward
Sweet and Informative from Greenlite found on Aaron Skippers blog.
I just love this one by Mongkol Praneenit found on Definite Touch
[click to continue…]
Winning clients is hard. Keeping them over time is even harder. Many of you might read this blog in order to do just that – win and keep clients. Then let me share my point of view on the subject.
How to hit your target
Innovation is what awards you with new accounts.
This is key. If your in a pitch situation you will not win by simply telling the client about your process, thoughts on strategy etc. The client have decided to try new blood and that means he/she wants just that – new blood. You will win clients by showing your [click to continue…]