I got my first private mobile phone back in 1994. It was Nokia 2110, extremely small at that time. At that time you couldn’t get hold of wireless handsfree. Then a couple of years later I got my first Bluetooth enabled mobile. I can’t remember the brand but I do remember the first day I walked down a street in Stockholm and made a phone call on that thing. People looked at me suspiciously and I should probably be grateful that [click to continue…]
Four weeks ago I wrote a blogpost on how we’re moving from a content is king world to a quality is king world. However, if you’re one of the lucky ones who’ve got tons of fans you might have a challenge. Your fans might crave tons of content and sooner or later you’ll end up with money problems. After all, tons of
Today when you market a product and actually manage to make an impact the first thing that happens is that people go online, not to your brand site but to Google.
Have you Googlified your brand and business?
A search on your product or service reveals everything there is to be found related to that brand of yours. You might think they’ll head over to one of your campaign sites but think again. People who search [click to continue…]
This last year, 2009 has been a blast in many ways. Almost every day I’ve received interesting news from friends, other bloggers and my RSS feeds. Even thought we’ve seen one of the most severe economical downturns this year it seems advertising, communication and technology has been the business to be in.
Brands seem to have learned from the history and brand spend has rather gone up than down for a lot of brands. We’ve also seen Twitter and Facebook continue to grown faster than anything else on the planet and social media and open technologies has prospered due to that fact. The iPhone has continued to grow and Android is picking up it’s pace. Google has released lots of new cool products even though the Wave didn’t really become the clean double over head a lot of us expected.
Most brands have been looking for one-offs and as I look back at the 2009 Cannes Lions winners it strikes me that I can’t really remember one single campaign that stood out and changed the world of advertising. We’re slowly moving away from bought space to earned space, this is most certainly the reason why my brain plays these tricks with me.
I’m not gonna spend more of this post summing up 2009. Other people, papers, bloggers and personalities has done a great job doing this already. Instead let’s move on to 2010.
Click for a larger image
Here are the Brand and communication predictions for 2010 by Johan Ronnestam
This is more of a change in how we live, consume, work, advertise and communicate. We will of course use all technology available to become more real but we will strive to make things more realistic, true [click to continue…]
So far Google hasn’t decided if the app will let you recognize faces. But rest assured if they won’t someone else will! This type of technology is exactly what every security company in the world are craving for. The next time you rob a bank – remember you will be searched and logged with some kind of Google app
The Mobile Revolution. Have you heard that one before. Well, just when it’s about to happen thanks to the iPhone and the Android OS I’d like to launch a thought about the next revolution – ‘The Revolution of the Screens’.
You might be one of the lucky ones finding yourself logged into your brand new Google Wave account? Then you, just like me, might also think something must be wrong with you since you’re not getting what all the hype is about.
Google themselves has launched a couple of videos showcasing the possibilities with the Wave but now when it’s for real the tool just doesn’t live up to the promises. The video from Epipheo Studio might be a better alternative but it’s still just a short video raising expectations without really teaching you how to do stuff for real.
Don’t worry! Here comes The Complete Guide to Google Wave!
The website features 10 sections and I especially like that they’ve also outlines what the Wave cannot do. This is according to my experience one of the main problems with many guides – you’re not getting the negatives. And usually when you don’t find the instructions to how something is done it’s due to the fact that it cannot be done, only no one tells you that so you keep searching for ever.
Lot’s of techie posts lately by the way. Soon I’ll switch to love and emotions!
Today Google launched their latest resource called the Google Internet Stats. It contains industry facts and insights from across five different areas – Macro Economic Trends, Technology, Consumer Trends, Media Consumption and Media Landscape. This is a great resource for us who are trying to make people understand what the future is all about.
I bet that we can expect more in the near future. Anyway it’s a great little tool for people like me who want more ammo in the fight for change. Here’s a little something that gives you an idea about what to expect:
5% of all time online is spent on Facebook.
By election day, fully 25% of people who pulled the lever for Obama were already connected to his campaign electronically
early three in five (57%) of youth consumers logged on to YouTube to watch a music video in the last 12 months, compared to 56% who watched a music TV channel
Social networks have a penetration of nearly 75% among European Internet users
According to Nielsen, 67% of the global online population visited a “member community” site in Dec 2008.
20 hours of video are uploaded to YouTube every minute
Brands all over the world – Google, IBM, Nike, BMW, Porsche, Starbucks, Coca Cola & Levi Straus, they all say the think about sustainability. What about your brand? Sustainability is a beautiful word, especially in terms of how it affects brands. The true meaning of it is ‘the capacity to endure’ and that’s more or [...]
In 1996 I was very proud of my first Palm Pilot. You might recall them – grey little bastards with a pen so you could write the alphabet instead of typing it with your fingers. I was happy to transfer all my contacts and calendars to my Palm since that would hopefully lead to me [...]
Last year, inspired by ReadWriteWeb I stuck my nose out and tried to predict what 2008 would bring us in terms of trends, technology, communication and ideas. About 70% of my thoughts were confirmed but I of course missed out on some too. 2008 is coming to an end and it’s time for me to [...]
Mashable directed me to this great presentation by French consulting agency Fabernovel. If you’re looking for insights on Google – this is it. In 34 slides Fabernovel has dissected the secrets behind Googles plan to take over the world. Reading this doesn’t only give you an insight into Google, but also into how to think [...]
This blog is written by Johan Ronnestam. He's widely regarded as one of Sweden’s leading speakers and authorities in the field of modern creative and conceptual thinking and skill of innovating brands and their communication. The readers of Microsoft Indikat has named Johan Swedens most influential authority within digital communication
This blog is written by Johan Ronnestam. He's widely regarded as one of Sweden’s leading speakers and authorities in the field of modern creative and conceptual thinking and skill of innovating brands and their communication. In 2010 the readers of Microsoft Indikat named Johan Swedens most influential authority within digital communication