About 2 month ago this video below showing the next generation controls for XBOX360 – The Natal – was uploaded to YouTube. It was first showed at the E3 Expo in L.A.

The question is – can the XBOX 360 Natal really be this good. I mean, look at how it senses small arm movements, hands and feets. If it works like this it might very well be the answer to how young people should stop getting fatter. With WII you can fake the movements but with this one I’ll fall down and die after 60 minutes of skateboard gaming.

Whatever. It really gives us a glimpse of whats around the corner. And since it’s on an XBOX360 I can only imagine the campaign possibilities with XBOX Live in the near future.

(Another interesting thing is the fact that XBOX360 kicks ass but it hasn’t really spilled over on the Microsoft brand yet.)

I remember when I was about 5 years old, my parents had a Backgammon gaming board in our livingroom and I thought it was a beautiful pattern on top of it but I didn’t have the slightest idea how that game was played.

As I was browsing through the most viewed YouTube videos of the week I found this video showcasing the world first ‘Algalon the Observer’ kill on 25 man. It’s been viewed by almost 500 000 people already.

This World of Warcraft video is about 10 minutes long but you don’t have to spend more than a minute do understand that there’s a new generation growing up and don’t be surprised if you don’t understand shit about what makes them go wild. But rest assured. Understanding this new generation is what future communication, business development and branding is all about.

Every month more than 11 million kids, teens and grownups log on to World of Warcraft and fight against each other. That’s 2 million more than the entire population of Sweden. What’s stunning is the fact that games like these are played by 6 year olds today. Imagine their view on technology and communication. For them playing online together with other kids all over the world is not something new, cool or amazing. For them, tomorrow is today and they take it for granted.

Is your brand ready for them?

I wrote earlier today about Barack Obama and his tounge in cheek digital campaign. Then today I found through Greg Browns blog filtered that ads have started topopup in games like Burnout paradise. I spent some time looking around online for more on this story and found a good read on Joystiq.

It turns out the Obama campaign has placed ads in 18 different Xbox Live titles. Among the titles where the message has been placed is Guitar Hero 3 and The Incredible Hulk, as well as more sporty choices like, NBA Live 08 and NFL Tour among them.

However if you’re a Swedish resident you probably won’t see them. The Obama campaign has put as much effort into choosing the games as in when the ads should appear. The ads are only targeted in Ohio, Iowa, Indiana, Montana, Wisconsin, North Carolina, Nevada, New Mexico, Florida and Colorado, all states where early voting is accessible and easy.

I’ll say it again. Digital communication will win this election.