February 1, 2009
Who is heading your brand? Does he or she have an understanding for all, and I mean all, steps in the consumer interaction with your brand. The new generation of consumers crave 4 things from their favorite brands. These 4 things was something we found in a global focus group study we did for one [...]
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January 28, 2009
Branding today is about creating a brand platform, then dramatize it and start screaming to people – COME ON AND BUY MY PRODUCT. IT’S GREAT. Of course in a slightly creative and modest manner than that. But it very often about traditional advertising in classic media channels. Branding of tomorrow is about knowing who you [...]
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