future

Controlling your brand with creative excellence

February 1, 2009

Who is heading your brand? Does he or she have an understanding for all, and I mean all, steps in the consumer interaction with your brand. The new generation of consumers crave 4 things from their favorite brands. These 4 things was something we found in a global focus group study we did for one [...]

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If you wanna get some brand love tomorrow you better get into the conversation today

January 28, 2009

Branding today is about creating a brand platform, then dramatize it and start screaming to people – COME ON AND BUY MY PRODUCT. IT’S GREAT. Of course in a slightly creative and modest manner than that. But it very often about traditional advertising in classic media channels. Branding of tomorrow is about knowing who you [...]

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Soon I’ll publish my neuron information brain feed on Brainbook

January 10, 2009

Imagine yourselves laid back on a sofa connected to the net working on your latest design project. Only you’re not working with a mouse and keyboard but instead you’re developing the latest designs directly in your brain. Or maybe you’re a scriptwriter who want to create your own underground movie. No problem. Just lay back [...]

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Brand and communication predictions for 2009 by Johan Ronnestam

December 29, 2008

Last year, inspired by ReadWriteWeb I stuck my nose out and tried to predict what 2008 would bring us in terms of trends, technology, communication and ideas. About 70% of my thoughts were confirmed but I of course missed out on some too. 2008 is coming to an end and it’s time for me to [...]

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Why conversational marketing is the communication of tomorrow

December 11, 2008

In this recent study Forrester asked people in North America what information sources they trusted. Look at the 2 bottom bars. The least trusted source of information is a company blog and social networking initiatives from a company or brand. Lately I’ve been talking a lot about how communication must shift from event based communication [...]

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So you think Minority Report is a fantasy?

November 19, 2008

Well, think again. Here’s the G-speak spatial operating environment from Oblong Industries. Finding traffic from Daytona’s del.icio.us account led me straight to the source.

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How much longer can online advertising play hard to get without clients waking up?

November 17, 2008

I have spent the last hour looking through some of the latest additions to thefwa.com. What strikes me is how stunning most production are right now. The quality of the latest things released by agencies worldwide is amazing. Its also extra fun to see that a lot of the campaign sites has been produced by [...]

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Prediction nr 9 from Daytona Sessions 2007 is on it’s way

October 7, 2008

Last year in November at Daytona Sessions I was asked to predict 10 things that would change how we use the Internet in 2012. Number 9 was: Microsoft will compete with Google on it’s home turf – search. As an example I brought forward the idea that the buying of Facebook would lead to a future [...]

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