Days before 2009 ended I announced the release of my first book or whatever you wanna call it. As I did so I tweeted that the first 50 people who would retweet the message would be sent a free signed copy [click to continue…]
{ 10 comments }
Posts tagged as:
future
This last year, 2009 has been a blast in many ways. Almost every day I’ve received interesting news from friends, other bloggers and my RSS feeds. Even thought we’ve seen one of the most severe economical downturns this year it seems advertising, communication and technology has been the business to be in.
Brands seem to have learned from the history and brand spend has rather gone up than down for a lot of brands. We’ve also seen Twitter and Facebook continue to grown faster than anything else on the planet and social media and open technologies has prospered due to that fact. The iPhone has continued to grow and Android is picking up it’s pace. Google has released lots of new cool products even though the Wave didn’t really become the clean double over head a lot of us expected.
Most brands have been looking for one-offs and as I look back at the 2009 Cannes Lions winners it strikes me that I can’t really remember one single campaign that stood out and changed the world of advertising. We’re slowly moving away from bought space to earned space, this is most certainly the reason why my brain plays these tricks with me.
I’m not gonna spend more of this post summing up 2009. Other people, papers, bloggers and personalities has done a great job doing this already. Instead let’s move on to 2010.
Click for a larger image
Here are the Brand and communication predictions for 2010 by Johan Ronnestam
REAL
This is more of a change in how we live, consume, work, advertise and communicate. We will of course use all technology available to become more real but we will strive to make things more realistic, true [click to continue…]
{ 14 comments }
I’ve always wanted to write a book. This is NOT it!
So far this year my blog have had more than 115 000 unique visitors and just over 240 000 visits. I’ve written more than 500 blog posts covering everything from design, gadgets, trends, technology, advertising, innovations, personal things, branding and more.
About 28% of the visitors during this last year have ended up reading a post that was tagged with branding. That’s probably not a coincidence since besides trends and creativity I’d say branding is the subject that is the most dearest to me.
When I’ve been looking deeper down into the stats I’ve seen that many of you visitors haven’t really explored my blog beyond the posts on the first page or the actual post you came to read. This is why I thought it made sense to gather them all like this – ‘Top 10 Blog Posts on Future Branding and Communication From Ronnestam.com’ - My first book.
A Book, MashUp, PDF or Whatever You Wanna Call It By Johan Ronnestam
Even though this isn’t actually what I would call a book it’s been the perfect opportunity for me to experiment with the production process of a book. I’ve put a big block in my calendar covering January, February and March and if everything goes right I will present my ‘real’ book sometime in April or May next year. It will be a book on how to integrate future communication with product and service development. One things for sure – I’m doing it on my own. But for now you have to do with this first book, mashup, pdf or whatever you wanna call it.
4 Ways to get your hands on Top 10 Blog Posts on Future Branding and Communication From Ronnestam.com With Love
1. Buy a signed copy of the printed book – 39€ including shipping world wide.
I’ve printed 150 books in Denmark at Norhaven. Out of those 150 I’m giving 50 signed copies away to the first 50 Twitter retweets of this post (if you live outside Sweden you have to pay for the shipping). If you wanna get your hand on one of the other 100 signed ones you either hope to get one at one of my speaking occasions during 2010 or you contact me to buy one for €39 including shipping costs.
2. Download the PDF for free (pay by linking or tweeting this blog post)
Here’s the PDF if you wanna download it and read it off your [click to continue…]
{ 8 comments }
The Institute for the Future in Palo Alto decided to give a go at the future. How? A game of course. Superstruct is the world’s first massive multiplayer forecasting game. The game, launched in october 2008, was constructed and launched by Jane McGonigal.
By playing the game, people help The Institute for Future chronicle the world of 2019 – and imagine how the human kind might solve the problems we’ll all face together. It’s obviously needed as the horizon for survival in the game right now is 2042 according to this special report.
Jane is a pretty cool chick and an expert on applying game design and game theory to real work and real business. Among other credits MIT Technology Review named her one of the top 35 innovators changing the world through technology, for her role in pioneering the field of alternate reality gaming.
Think about it! What good could a gaming scenario do for the future of your business? Maybe that’s where you should put your money?
If you think this post is a little bit over the nerd hurdle, then at least have a look at the wonderful visualization of this future world made by Density Design. Creative Director Donato Ricci, Concept developer Gaia Scagnetti, Visualizer Mario Porpora, Artist Michele Graffieti and Designer Luca Masud set out to solve the complex task of bringing the 2019 vision created in the game to life. Their result can be downloaded from Flickr. And it’s uploaded in a great quality, so any company with an office space big enough should get it and redecorate their walls asap.
ps. One last tip on how to keep up with the future. The Institute for the Future runs a pretty nice blog on the subject.
{ 4 comments }
Obviously we’re not really there yet. But this spoof gives us a pretty good idea where technology is heading. On top of that I’m getting a smile for free! You will too.
{ 10 comments }
A great site for finding inspiration is Fubiz. Their tagline ‘Daily Doze of Inspiration’ says it all. This morning when I was preparing for a speech on the ‘DNA of Creativity’ next week at an event arranged by Cap & Design, one of Swedens leading design magazine I stumbled on this wonderful video below from Microsoft.
I think the actual behavior in the video is many years ahead due to the fact that the grown up generation simply won’t learn how to use these interfaces. But it’s a real eye opener what lies ahead and I’m sure my kids won’t have a problem once they’re old enough.
{ 4 comments }
For years I’ve thinking about this post but it has seemed so obvious so I didn’t bother writing it. But nothing happens so it’s time to put my thoughts down in writing and give one of my business ideas away.
The unexplored room of business development
The car industry has access to a very unique thing. 4 seats where people have different needs depending on age, sex, where you come from and where you’re heading. All of this in a small contained area that today is pretty boring and unexplored.
What if the car industry decided to start a company together, sort of a foundation like the mobile world has launched Symbian, that developed a new operative system optimized for cars. What would be the specs and how could it benefit the car brands.
The benefits would be enormous. Let’s brainstorm for a couple of minutes:
Maximum connectivity with USB, Firewire, SD card slot and Bluetooth accessibility and Wifi & wireless 3G broadband connection.
It’s pretty obvious. Getting internet into the car would not only enable me to download apps, stream videos, listen to internet radio and play online games but it would also enable me to upload stuff to the car from home. Sync videos, photos, software and more. On top of this I [click to continue…]
{ 8 comments }
This year when the students at Berghs School of Communication graduate they sum up their examination exhibition like this:
- No one reads ads.
- People read what is interesting.
- How do we become interesting?
- We create news instead of advertising.
Instead of having a regular examination exhibition they’ve launching a live news channel the 27th of May where all their projects will be highlighted. The news channel will be available online on the Berghs Live website. Apart from that you can visit the studio at the Berghs school. Finally they’ve managed to get the channel live on Stureplan, Stockholms most central public square. Of course they’ve created a Twitter # for the event as well.
Larger than life. Make it larger than life. That’s what I was told when I was working with a Nike campaign back in 1999. Today, make it larger than life but make it true!
What the student have actually been working with for their final examination is yet to be seen. But the wrap up of it all in the context of Berghs live shows they’ve got what future communication is all about:
- Make things interesting.
- Make it bigger than it actually is.
- Use multiple channels.
- You can’t buy distribution, you have to create it.
- Viral marketing is achieved when context beats the hell out of surface.
Good Luck ›› Class of 2009!
ps. If you wanna check it out
Broadcasting live at berghslive.com:
Thursday 28/5 19.00 – 20.30
Friday 29/5 15.00 – 18.00
Saturday 30/5 13.00 – 15.00
Sunday 31/5 13.00 – 15.00
Opening hours for the offline version at the School:
Thursday 28/5 17.00 – 22.00 (Vernissage for invited)
Friday 29/5 11.00 – 19.00
Saturday 30/5 11.00 – 19.00
Sunday 31/5 11.00 – 16.00
{ 3 comments }
