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future
A couple of month ago I received my Makerbot Replicator 2 3D printer. Even though I’ve been speaking about the revolution 3D printing presents one can not really understand the impact of 3D printing before you actually have a 3D printer at home. My first prints were a couple of toys for my kids inspired by the classic [click to continue…]
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Would you wear a pair of these?
I got my first private mobile phone back in 1994. It was Nokia 2110, extremely small at that time. At that time you couldn’t get hold of wireless handsfree. Then a couple of years later I got my first Bluetooth enabled mobile. I can’t remember the brand but I do remember the first day I walked down a street in Stockholm and made a phone call on that thing. People looked at me suspiciously and I should probably be grateful that [click to continue…]
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In the end of 2009 I compiled the ten most read blog posts from my blog that year into a book. It’s been three years but I’d say it’s more relevant than ever. Top 10 blog post on future branding & communication
ps. I’ve got some if you wanna get your hands on an old school copy.
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What are you doing tomorrow?
Now that’s a worthless question. You have no idea if you’re even alive tomorrow. Far too many people expect great things in the future but they’re not living today. You might say that goals are ok and of course they are, I’ve got tons of them. But it’s the journey that makes life worth living. Not the destination. The destination is merely a confirmation that you’ve finished your journey and need to get going on a new adventure.
Almost every time I read or listen to an interview with an old woman or man I hear “I wish I….more of….why didn’t I…I should have…”
We are born, we are raised and our creativity is taken out of us, step by step. We learn to follow rules, what is right and wrong, how to behave, what can and [click to continue…]
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- …have the opportunity to be a passenger in your own driverless car.
- …own storage of material for your 3D printer.
- …not need to carry a credit card.
- …have two or three mobile phones or whatever you’ll call them.
- …control all electronics in your house with your mobile.
- …be talking to a Japanese in Japanese without know japanese.
- ….log everything you do to different databases online.
- …drive a car that doesn’t run on gasoline.
- …have a robot that will mow your lawn, clean your house and do your laundry.
- …hear of the first human being who have turned 150 years old.
- …spend more time than ever shopping for fresh food and no time at all shopping for stuff you don’t care about.
- …have a drone following you with a camera when you do sports.
- …see how robots have started to replace the 3rd world human workers in the world.
- …wear safety products that reinvents your way of practising sports.
- …think using your voice, brain and pupils to control things is normal.
I’ll still be surfing and my oldest daughter will turn 18 years old.
We’re soon there!
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We’re in the midst of a paradigm shift. In Sweden and around the world advertising agencies are fighting over clients. As I’m meeting brands both in- and outside Sweden I’m often approached by major brand owners asking me which agency I would recommend. Most of them complain over the fact that the big agencies of today still haven’t got what digital is all about while the digital agencies haven’t got what branding and communication truly is about.
Behind the scenes great brands are switching agencies like I used to switch dipers on my kids a couple of years ago. This is not a good thing. Great communication is built upon good relations between agency and client and a deep understanding of what the brand you’re supposed to communicate stands for. So how do you [click to continue…]
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…sport you loved when you were a teenager?
…name your first love had?
…your favorite playground looked like when you were a kid?
…games you used to play after school?
…your favorite color was when you were young?
…music you listened to?
…how your childrens room looked like?
…authors you used to read?
…color your first bike was?
…movies you liked as a young boy or girl.
…your first kiss?
I do.
Do you remember what…
…your math teacher in 8th grade was [click to continue…]
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