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	<title>Blog of Ronnestam &#187; fortune 500</title>
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	<description>Innovative communication and advertising from Sweden with love</description>
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		<title>How important is social media technologies for business among the Fortune 500&#8242;</title>
		<link>http://www.ronnestam.com/how-important-is-social-media-technologies-for-business-among-the-fortune-500/</link>
		<comments>http://www.ronnestam.com/how-important-is-social-media-technologies-for-business-among-the-fortune-500/#comments</comments>
		<pubDate>Sun, 20 Jul 2008 07:23:01 +0000</pubDate>
		<dc:creator>ronnestam</dc:creator>
				<category><![CDATA[branding]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[fortune 500]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[social media]]></category>

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		<description><![CDATA[Think Social Media is something strange that should be kept in the closet and not used for big business? Well, then think again. The answers above are taken from &#8216;Social Media in the Inc. 500&#8242; - first statistically significant, longitudinal studies on the usage of social media in corporations. The new study is made by The University of Massachusetts [...]]]></description>
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<p><img class="alignnone size-full wp-image-436" title="social_media_fortune_500" src="http://www.ronnestam.com/wp-content/uploads/2008/07/social_media_fortune_500.jpg" alt="" width="490" height="308" /></p>
<p><strong>Think Social Media is something strange that should be kept in the closet and not used for big business? Well, then think again.</strong></p>
<p>The answers above are taken from &#8216;Social Media in the Inc. 500&#8242; - first statistically significant, longitudinal studies on the usage of social media in corporations. <a href="http://www.umassd.edu/cmr/studiesresearch/blogstudy5.cfm" target="_blank">The new study</a> is made by The University of Massachusetts Dartmouth Center for Marketing Research and it compares corporate adoption of social media between 2007 and 2008 by the Inc. 500, a list of the fastest-growing private U.S. companies compiled annually by Inc. Magazine.</p>
<p>It&#8217;s very exiting to see that quite many of these companies understand and value the importance of Social Media. On the other hand I know that most of them don&#8217;t staff accordingly. If you wanna get Social you organization has to be dramatically revamped. </p>
<p>I got this of the <a href="http://www.researcher.se/" target="_blank">Researcher</a>, a another Swedish blog about communication that actually has transformed itself into a pretty fine Digg clone. Great inititive!</p>
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