Today when you market a product and actually manage to make an impact the first thing that happens is that people go online, not to your brand site but to Google.
Have you Googlified your brand and business?
A search on your product or service reveals everything there is to be found related to that brand of yours. You might think they’ll head over to one of your campaign sites but think again. People who search [click to continue…]
psst. You haven't missed the new app for kids aged 1-9 years old? It's created by my other company JAJDO. Check it out in the App store
I have always been a great fan of Dyson. A company truly based on innovation. First famous for their vacuum cleaners they’ve now released a fan(updated) without any blades.
This video below shows people being confronted with the hairdryer for the first time and it’s a perfect example of true innovation and the consequences of it. When was the last time your product made people react like this?
This blog is written by Johan Ronnestam. He's widely regarded as one of Sweden’s leading speakers and authorities in the field of modern creative and conceptual thinking and skill of innovating brands and their communication. In 2010 the readers of Microsoft Indikat named Johan Swedens most influential authority within digital communication