droga5

Sharing some of my thoughts on viral marketing – The Viral Triangle

February 4, 2009

in branding,Innovate,Simplicity,Social communication,The trend is my friend,Video

Just say the word – Viral – and brand owners go bananas. It’s what you want. Communication spread all over the world without a penny in media spend. It sounds so easy but in fact, not that many videos circles the globe every year.

Let me share one of my ways of increase the probability of succeeding.

I call it “The Viral Triangle”

viral_triangle_communication_advertising_start

I’ve created The Viral Triangle in order to get a better understanding from clients that viral marketing is all about buzz and creating hooks that pull people into the loop. The components of The Viral Triangle is something [click to continue…]

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