When I opened my mailbox this morning yet another mail from the Barack Obama campaign machinery had landed. The header read: Deadline tomorrow: Your Car Magnet. Quirky enough to make me wonder what it was all about.
I opened the mail and read: “I can tell you right now who’s going to win this election — the campaign that steps up its ground game in the final days.” and then it ended “We have to make our final, tough decisions about where to fight and how strong we can make our team. And those choices will depend on the financial resources we have tomorrow at midnight.”
Don’t you just love how the US election is about about communication? The next president of the United States will not be elected based on his political opinions but instead advertising and communication. And digital communication will crucial since there’s a whole new generation out there that can only be reached through that medium.
psst. You haven't missed the new app for kids aged 1-9 years old? It's created by my other company JAJDO. Check it out in the App store
Timbuktu is one of Swedens most famous artists. Together with Dregen, famous for being the guitarist in Swedish punk rock band Backyard Babies he is launching his latest single on Pirate Bay.
When you enter Pirate bay today, you’re welcomed by the image above that has replaced the Piratebay ship. A click takes you straight to a download page where a freshly uploaded music video also promotes the new song.
What’s stunning with this release is the fact that while most artist dislike that people download music and some (Metallica) even sue people for it. Timbuktu and Dregen understands the benefits of the giving something away. The music industry is changing. Today music companies makes the big bucks while artists tour the world to get their cash. Tomorrow artists who understands how to use new technologies becomes masters of their own brands. They won’t make their big bucks on albums. Instead its the fame that comes with world wide spread that will do it for them. However I do think that Timbuktu and Dregen first and foremost care about their music, that’s their passion.
Timbuktu and Dregen are obviously two pretty smart guys that knows how to tap into the world of youngesters. Alfa Beta, that’s a smart Swedish blog that made me notice this one.
This blog is written by Johan Ronnestam. He's widely regarded as one of Sweden’s leading speakers and authorities in the field of modern creative and conceptual thinking and skill of innovating brands and their communication. In 2010 the readers of Microsoft Indikat named Johan Swedens most influential authority within digital communication
What’s stunning with this release is the fact that while most artist dislike that people download music and some (Metallica) even sue people for it. 
