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	<title>Blog of Ronnestam &#187; digital advertising</title>
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	<description>Innovative communication and advertising from Sweden with love</description>
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		<title>Videogame + urban sport + music + innovation = viral spread</title>
		<link>http://www.ronnestam.com/videogame-urban-sport-music-innovation-viral-spread/</link>
		<comments>http://www.ronnestam.com/videogame-urban-sport-music-innovation-viral-spread/#comments</comments>
		<pubDate>Thu, 20 Nov 2008 09:13:09 +0000</pubDate>
		<dc:creator>ronnestam</dc:creator>
				<category><![CDATA[Innovate]]></category>
		<category><![CDATA[Social communication]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[bmx]]></category>
		<category><![CDATA[digital advertising]]></category>
		<category><![CDATA[guitar hero]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[viral]]></category>
		<category><![CDATA[youtube]]></category>

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		<description><![CDATA[This video below got the ingredients you gotta have to cook that viral soup. It opens up with a quick association to one of the world most sold (and best) games &#8211; Guitar Hero. The sign also promotes that the video is about music &#8211; Prisoner of Society by The Living End. Shortly after the [...]]]></description>
			<content:encoded><![CDATA[<p></p><p><span class="drop_cap">T</span>his video below got the ingredients you gotta have to cook that viral soup. It opens up with a quick association to one of the world most sold (and best) games &#8211; <a href="http://www.guitarhero.com/" target="_blank">Guitar Hero</a>. The sign also promotes that the video is about music &#8211; Prisoner of Society by The Living End. Shortly after the sport of BMX is introduced. We&#8217;re now wondering, where is all this going to go.</p>
<p>The effort of making this video is amazing and it taps straight into the young audience that loves gaming, music and sports. Last but not least &#8211; He f*#n nails that song!</p>
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<p>Two days after posting the &#8216;Bike Hero&#8217; video its been viewed 584,733, posted on 104 blogs and commented 2,533 . Phew.</p>
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