I‘ve spent some time this evening browsing my favorite packaging site The Dieline. That’s when I suddenly realized I should blog about packaging today.
When I speak about creativity and innovation and how it must be a part of every interaction (especially packaging) you have with your customers one of the most common replies I get is: “How can I make use of what you say in my business. We don’t have a sexy product”. Wrong question!
Today no one, no matter what kind of product you market, can overlook the fact that your customers lead a stressed life. People want to be entertained. We want drama. We want smiles. We want to feel. Everything is about entertainment and drama! Brand owners – inject emotion into your products or eject yourselves from your position!
The one question you should ask yourselves when it comes to packaging is: “Does my packaging make people smile”
Here are 10 brands that obviously have understood that you can make something out of anything.
1. Rellana Wool – Making Yarn Come Alive
This wonderful wool packaging concept called Wolly Heads was made by Ogilvy Frankfurt- It’s one of my absolute favorites. They’ve turned something very ordinary into something [click to continue…]
As I was browsing the ‘best of the week 63 on the Abduzeedo.com blog (abducted by design) I fell in love with this image showcasing how the Virgin logo has been stretched into different business areas.
Isn’t it cool when someone has created a logo so simplistic that it can be put into any context without loosing touch of it’s origin. Richard Branson is truly a mastermind when it comes to PR, marketing and entrepreneurship.
The Matsu’s wine triology, ‘El Pícaro’, ‘El Recio’ and ‘El Viejo’
Today on TheDieline I ran into the company ‘Vintae Luxury Wine Specialists’. Vintae is Spanish based company that specialize in top of the range and luxury wines.
Not only do they have a great wine portfolio. Together with Spanish agency Moruba, they’ve designed some wonderful bottles to stack in your cellar.
The Winery Arts collection revolves around the number 9, considered by many cultures as the supreme number of knowledge
When a company understands the value of differentiation, simplicity and creativity like Vintae, I can’t do anything but run to the wine shop and empty my savings account. This is the shit you wanna put on your table!
The other day I was happy to see that Per Torberger, former writer at Resume, one of Swedens leading media papers, had kick started his blog Pers Värld. Welcome back Per!
One of Per’s first post highlighted the ongoing Swedish discussion about the new 2009 Swedish European Presidency logo made by Bacon. Both Resume and Cap & Design, mainstream media and a lot of Swedish blogs have highlighted the news. Dagens Media, another Swedish media paper got an ongoing poll going where 83% thinks SEK 1.3 million is to much for the logo.
Per posted his thoughts in Swedish, and focused on replying to what most people seemed to comment about. Bear with me as I try to translate to you guys who don’t read Swedish.
(freely translated from Per’s blog)
- ”Wow, SEK 1,3 million for a logo – how the hell can it cost so much!?”
- ”No, it looks like Stockholm Opens (tennis tournament) old logo/other logo” or “It’s ugly”
Per didn’t seem to think that SEK 1.3 million for the new logo was to much. And mostly concluded [click to continue…]
The Lamborghini Miura – A timeless car
What makes an object timeless? Why in some cases do we all end up liking something so much so it rises from being just another thing to instead becoming culture? Certain designs and certain objects has that little extra, they’re like an open fire – we can’t stop staring. And what’s even more strange is that [click to continue…]
That’s more or less the name of this ingenious new iPhone app that let’s you identify a font purely by taking a photo of it. I downloaded it and tried it – it’s a killer app! As often before it’s Miss Swissmiss that delivered the news about the Whatthefont app.
The British Royal Mail has released a set of stamps featuring British design classics. Great Britain is a wonderful country indeed. Don’t you agree?
Getting a post card with one of these ‘licked’ to it would definitely put a smile on my face for the rest of the day. Thanks SwissMiss for the find!
