While spending some time reading up on what the ‘fine art’ video photographer Vincent Lafore was up to I ran into a campaign by Canon placed on the video site Vimeo.
The concept called ‘The Story Beyond The Still’ is a perfect example on how brands could look into creating digital events rather than necessarily trying to pull traffic to their own sites.
Swedish brands as well as most brands seem preoccupied with trying to figure out how to get traffic to their campaign (often built in flash…) and brand sites. This is of course the number one strategy for any brand with an online business. But so far most brands do not have their business online so brand building and advertising is still what it’s [click to continue…]
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