communication

A Brand New Branded Day

April 28, 2010

Eyes open. My hands reach for my iPhone. Damn! The Night Stand app tells me it’s only 5:15 AM and I’m already awake. Ever since I was a little kid I’ve been waking up early. As the brain slowly comes to life I’m performing my morning routine on my iPhone. First a quick check on [...]

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Social Marketing Simplified

April 20, 2010

There are no secret formulas, no secret recipes or magic potions when it comes to social media marketing. All you’ve gotta do is take in one single fact: People have moved lots of their behaviors online and you’ve gotta follow. To succeed in moving your business, communication and advertising into the digital world, ask yourselves [...]

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Winners of the Book on Top 10 Posts on Future Branding

January 13, 2010

Days before 2009 ended I announced the release of my first book or whatever you wanna call it. As I did so I tweeted that the first 50 people who would retweet the message would be sent a free signed copy

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Brand and Communication Predictions For 2010 by Johan Ronnestam

December 31, 2009

This last year, 2009 has been a blast in many ways. Almost every day I’ve received interesting news from friends, other bloggers and my RSS feeds. Even thought we’ve seen one of the most severe economical downturns this year it seems advertising, communication and technology has been the business to be in. Brands seem to [...]

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A Book, MashUp, PDF or Whatever You Wanna Call It By Johan Ronnestam

December 30, 2009

I’ve always wanted to write a book. This is NOT it! So far this year my blog have had more than 115 000 unique visitors and just over 240 000 visits. I’ve written more than 500 blog posts covering everything from design, gadgets, trends, technology, advertising, innovations, personal things, branding and more. About 28% of [...]

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Dear CEO’s, Board Members and Top Management – what’s more important? Wine or Change?

September 26, 2009

This post is probably most stupid post one can write since CEO’s and board members seems to have decided to stay behind with the dinosaurs while the rest of us look for new ground where we can thrive and prosper. Basically on average they read three local newspapers of their own choice, Wall Street Journal, [...]

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Students get it. When will brands do?

May 25, 2009

This year when the students at Berghs School of Communication graduate they sum up their examination exhibition like this: No one reads ads. People read what is interesting. How do we become interesting? We create news instead of advertising. Instead of having a regular examination exhibition they’ve launching a live news channel the 27th of [...]

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In a rational way I should be blogging right now

April 28, 2009

I found myself thinking. I need to write a blog post. After some browsing, thinking and searching I came to the conclusion. I don’t feel like writing a blog post right now. Not because I don’t know what to write about. But because I’m not inspired. I may find new energy tomorrow morning. I may [...]

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The power of yes

April 21, 2009

Decisions is what life is about therefor decision is what communication is about. Yes. No. Maybe. Look at these three words above. Yes will move you forward. Everything you say yes to will inevitable lead to some sort of learning and ultimately to your goal. No will stop you in your tracks. But as long [...]

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Sharing some of my thoughts on viral marketing – The Viral Triangle

February 4, 2009

Just say the word – Viral – and brand owners go bananas. It’s what you want. Communication spread all over the world without a penny in media spend. It sounds so easy but in fact, not that many videos circles the globe every year. Let me share one of my ways of increase the probability [...]

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Controlling your brand with creative excellence

February 1, 2009

Who is heading your brand? Does he or she have an understanding for all, and I mean all, steps in the consumer interaction with your brand. The new generation of consumers crave 4 things from their favorite brands. These 4 things was something we found in a global focus group study we did for one [...]

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Listen to Seth Godins ‘Tribes’ for free.

January 30, 2009

One of my latest reads – Seth Godins ‘Tribes’ is a book I can warmly recommend. I especially like the way it talks about consumers today and the need to establish a conversation rather than keep on broadcasting your message without listening. A simple yet great qoute from ‘Tribes’ Here’s the marketing math: Ideas that [...]

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