We’re in the midst of a paradigm shift. In Sweden and around the world advertising agencies are fighting over clients. As I’m meeting brands both in- and outside Sweden I’m often approached by major brand owners asking me which agency I would recommend. Most of them complain over the fact that the big agencies of today still haven’t got what digital is all about while the digital agencies haven’t got what branding and communication truly is about.
Behind the scenes great brands are switching agencies like I used to switch dipers on my kids a couple of years ago. This is not a good thing. Great communication is built upon good relations between agency and client and a deep understanding of what the brand you’re supposed to communicate stands for. So how do you [click to continue…]
Now this is just a nice picture from Hawaii covered with a statement. Nice huh!?
An old friend of mine asked me the other day. “Why the hell are you writing a blog for?”
I first started to write a blog in 2002 when I first heard of the concept of blogging. At first I didn’t understand why I should blog. I just tried it out because I wanted to give it a go. I kept on going for a couple of weeks but then asked myself the same question my friend asked me today. Why the hell am I writing this blog? Years passed by and then in 2007 I suddenly decided to start blogging again. At first I had no idea what to
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Were living in the transparent century where all information ia accessible only a keystroke away. Somewhere in the world someone is working right now on project ment to disrupt your brand and your products. We all fight hard to get our 15 minutes of fame. How can we get people to talk about our brand, our products and services?
What sticks? That is the question?
Well then, let’s talk about what sticks and what [click to continue…]
A brand I haven’t created or believe in. I did however shoot the photo on a cemetery on Ireland not far from my favorite surfing spot.
I’ve had the privilege of being involved in many different brand projects that have resulted in logos, graphical guidelines, advertising, POS, digital platforms, interior decoration, products, organisational impacts and future strategies. I’ve created and launched new brands and repositioned existing ones. My experience also stretches from being responsible for the hands on design process to creating entire brand platforms including strategies on how to communicate and implementing brands.
I first had the privilege to work with branding in 1995. Back in those days I was probably taking on to much responsibilities in relation to [click to continue…]
Inspired by Swedish blogger Fredrik Wass who stated that he will blog for a 100 days in a row I felt I had to get my blog going again. So here we go!
Photographed by Paulina while forecasting trends at the Creative Summit together with among others Brian Solis and Alf Rehn.
In 2011 I was honored to be selected as the keynote speaker for events all over Europe. I delivered more than 80 keynotes on entrepreneurship, creative ideas, future branding, communication and business development, some of them shared here on Slideshare. In more than 90% of the occasions I was given the highest ranking of all the speakers by the audience. Hell, I even spoke for 24 hours in a row without any sleep. In other words – I’m confident I have some thoughts to share on how to deliver a great keynote presentation.
Here are 15 keys to deliver a fantastic keynote presentation.
1. Before even getting on stage – make sure you’ve got your logos, pathos and ethos wired.
What you speak about is 50% of your keynote, but the way you look and sound giving that keynote is the other 50%. The worlds first branding expert Aristotles knew how to make people buy what he sold. He divided the means of persuasion, appeals, into three categories; Ethos, Pathos and Logos.
- Ethos: the source’s credibility, the speaker’s/author’s authority
My credibility when I’m speaking is of course a mix of how I look, my credentials and the way I bring my message forward on stage. A common mistake I see over and over again is when speakers enter the stage and then go; “Before I speak, let me tell you about who I am and the company I’m representing.” This is more or less totally unnecessary since you’re there for a reason. If you do your thing right people will understand [click to continue…]
If you’re my brand: Never let me down. Keep on making me smile. Stay cool. Always surprise me. Change when you need to, but stay true to your heritage. Dress nice. Make sure I don’t have to hide our love. If you do something bad – stay honest and tell the truth cause I will forgive you. And finally! Never ever take me for granted.
Tokyo in sunrise – A Brand that didn’t let me down. Taken from my Instagram feed.
If you’ll stick to these simple guidelines – I’m prepared to spend the rest of my life with you and give you my all my love. If not – get lost!