Inspired by Swedish blogger Fredrik Wass who stated that he will blog for a 100 days in a row I felt I had to get my blog going again. So here we go!
Photographed by Paulina while forecasting trends at the Creative Summit together with among others Brian Solis and Alf Rehn.
In 2011 I was honored to be selected as the keynote speaker for events all over Europe. I delivered more than 80 keynotes on entrepreneurship, creative ideas, future branding, communication and business development, some of them shared here on Slideshare. In more than 90% of the occasions I was given the highest ranking of all the speakers by the audience. Hell, I even spoke for 24 hours in a row without any sleep. In other words – I’m confident I have some thoughts to share on how to deliver a great keynote presentation.
Here are 15 keys to deliver a fantastic keynote presentation.
1. Before even getting on stage – make sure you’ve got your logos, pathos and ethos wired.
What you speak about is 50% of your keynote, but the way you look and sound giving that keynote is the other 50%. The worlds first branding expert Aristotles knew how to make people buy what he sold. He divided the means of persuasion, appeals, into three categories; Ethos, Pathos and Logos.
- Ethos: the source’s credibility, the speaker’s/author’s authority
My credibility when I’m speaking is of course a mix of how I look, my credentials and the way I bring my message forward on stage. A common mistake I see over and over again is when speakers enter the stage and then go; “Before I speak, let me tell you about who I am and the company I’m representing.” This is more or less totally unnecessary since you’re there for a reason. If you do your thing right people will understand [click to continue…]
psst. You haven't missed the new app for kids aged 1-9 years old? It's created by my other company JAJDO.
Check it out in the App store
If you’re my brand: Never let me down. Keep on making me smile. Stay cool. Always surprise me. Change when you need to, but stay true to your heritage. Dress nice. Make sure I don’t have to hide our love. If you do something bad – stay honest and tell the truth cause I will forgive you. And finally! Never ever take me for granted.
Tokyo in sunrise – A Brand that didn’t let me down. Taken from my Instagram feed.
If you’ll stick to these simple guidelines – I’m prepared to spend the rest of my life with you and give you my all my love. If not – get lost!
There are tons of consultants (including myself) selling branding services around the world. Most tend to say (not including myself) that branding is complexed. A quick search on Google image search reveals tons of models. What if we look beyond those models and all those advices that often lead to heavy brand manuals that no one wants?
What is the core of great branding? Here’s my five cents:
1. Clarity
What are you about? Make sure that is clear to your audience either straight up or over time.
Carl Lagerfeldt and Lady Gaga knows great branding!
Clarity is about teaching your potential fans about what you are [click to continue…]
February 16, 2011
in Advertising Awards,Art,branding,Cases,Entrepreneurship,Images,Innovate,My Books,People,Quote of the day,Research,SEO,Social communication,Software,Speaking,Svenska,The trend is my friend,Video
Some of you might have followed my blog since way back while others followed me only a couple of days. So I decided it was time to dig into Google Analytics and gather my top 100 blog posts, based on traffic, (I have written 596 to this date) between the years 2005 and 2011 for you to read.
I did actually start my first blog back in 2002 but quickly stopped blogging. It was more of an installation experiment. Then in 2005 I slowly started posting again. Up until now I’ve had over a half a million pageviews and 367374 unique visitors dropping in.
Oh, by the way. If there’s anything you like – please Tweet it or put it on your FB page. It would make me happy.
So here we [click to continue…]
I am at Bromma airport in Sweden on my way to speak in Gothenburg tomorrow. As I’m sitting in the lounge surfing the web I suddenly found myself reading the copy of what in my opinion is one of the most inspiring texts in the world. The think different campaign by Apple in 1997.
To some people it’s an ad. To me – it’s the stuff changes are made of.
Here’s to the crazy ones.
The misfits.
The rebels.
The troublemakers.
The round pegs in the square holes.
The ones who see things differently.
They’re not fond of rules.
And they have no respect for the status quo.
You can praise them, disagree with them, quote them,
disbelieve them, glorify or vilify them.
About the only thing you can’t do is ignore them.
Because they change things.
They invent. They imagine. They heal.
They explore. They create. They inspire.
They push the human race forward.
Maybe they have to be crazy.
How else can you stare at an empty canvas and see a work of art?
Or sit in silence and hear a song that’s never been written?
Or gaze at a red planet and see a laboratory on wheels?
We make tools for these kinds of people.
While some see them as the crazy ones,
we see genius.
Because the people who are crazy enough to think
they can change the world, are the ones who do.
The other day I wrote quite a long post on the future of integrated communication from a digital perspective. I stressed the fact that in order for your brand to create and maintain strongs brand in the future you’ve gotta provide people with true values not just fun stuff that entertains. On top of that I’ve also written a quite extensive post on how all your brands belong not to you, but to the consumer. You might wanna tap into that one too before reading this post. Here we go:
You’ve lost control of almost all of your sales process. Accept it and change or die. (Had to go punk style)
That actually happens to tactical communication as we know it when all rules are changed? What happens to ads, prints, point of sale, direct marketing etc?
Let’s me elaborate on that based on an old communication model called AIDA, Attention, Information, Desire and Acquire, first described in 1898 by E. St. Elmo Lewis. Some people say [click to continue…]
I’m currently working on my 2011 brand and communication prediction. While I’m working on that I drew up one of the best models I know when it comes to predicting future trends. Enjoy!
We’ve all heard it before. A brand is not a logo, nor is it your products or services. Your brand is the sum of peoples feelings when they think about your brand. Or said in a more ‘techy’ way – An emotional translation of what first comes to mind when neurons fire in the brains around the world when your brand, products or services is mentioned.
As people spend more and more of their life socializing online and searching for products and services your brand is naked, exposed and on it’s own. There are no sales people telling people about your product anymore, you’re left with seconds to raise interest before people leave you and most important – your brand no longer belongs to you, it belongs to all those people online who either say good things about you or worse, tell people that your brand suck!
Here are 5 things to think about when keeping your brand together in the future social world.
1. Brand presence not brand site
I’ve written about this and that before. But it’s something worth repeating. You should not – I repeat – you should [click to continue…]
