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	<title>Blog of Ronnestam &#187; commercial</title>
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	<description>Innovative communication and advertising from Sweden with love</description>
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		<title>Continuing building the Marginalen Bank brand with a new commercial</title>
		<link>http://www.ronnestam.com/continuing-building-the-marginalen-bank-brand-with-a-new-commercial/</link>
		<comments>http://www.ronnestam.com/continuing-building-the-marginalen-bank-brand-with-a-new-commercial/#comments</comments>
		<pubDate>Thu, 01 Sep 2011 12:59:23 +0000</pubDate>
		<dc:creator>ronnestam</dc:creator>
				<category><![CDATA[Beautiful]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Cases]]></category>
		<category><![CDATA[Graphics]]></category>
		<category><![CDATA[Images]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[3D]]></category>
		<category><![CDATA[bank]]></category>
		<category><![CDATA[commercial]]></category>
		<category><![CDATA[illustrated]]></category>
		<category><![CDATA[marginalen]]></category>
		<category><![CDATA[tvc]]></category>

		<guid isPermaLink="false">http://www.ronnestam.com/?p=5502</guid>
		<description><![CDATA[As of monday this week you can spot the latest TVC created for Marginalen Bank. This sweet little flick is the latest short film (I see it more as a short film than a TVC) in a series of three (1 &#38; 2) created by me for Marginalen Bank, the brand I took part in [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>As of monday this week you can spot the latest TVC created for Marginalen Bank.</p>
<p><iframe src="http://player.vimeo.com/video/28294301?title=0&amp;byline=0&amp;portrait=0" frameborder="0" width="480" height="270"></iframe></p>
<p>This sweet little flick is the latest short film (I see it more as a short film than a TVC) in a series of three (<a title="Marginalen TVC 1" href="http://youtu.be/FnTBBj-JnZc" target="_blank">1</a> &amp; <a title="Marginalen TVC 2" href="http://youtu.be/0VmjNjgWXY4" target="_blank">2</a>) created by me for Marginalen Bank, the brand <a title="Marginalen Bank Branding" href="http://www.ronnestam.com/case-the-story-of-how-swedens-newest-bank-marginalen-bank-was-created-implemented-and-launched/">I took part in developing and launching</a> last fall. This time I&#8217;ve written and Art Directed it. As usual I&#8217;ve partnered with <a title="Caroline Karlström" href="http://www.ckarlstrom.com/" target="_blank">Caroline Karlström</a> to make sure the project was delivered on time and quality. This time we contracted Mr <a title="Potemkin" href="http://potemkin.se/" target="_blank">Potemkin</a>, aka Magnus Östergren to make sure the dream came alive.</p>
<p><img class="alignnone frame size-full wp-image-5506" title="marginalen-charachter" src="http://www.ronnestam.com/wp-content/uploads/2011/08/marginalen-charachter.jpg" alt="" width="480" height="270" /></p>
<p>&nbsp;</p>
<p><a title="Malin Erkonnen" href="http://www.minneya.net/" target="_blank">Malin Erkonnen</a> made us all smile with her fantastic illustrations and finally as always we had <a title="Erik Heusler" href="http://www.futurelove.se/" target="_blank">Erik Heusler</a> produce the music.</p>
<p>This is of course just one of many activities going on right now but I wanted to share this little beauty with you.</p>
<p>I hope you like it!</p>
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		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>It&#8217;s friday and I like</title>
		<link>http://www.ronnestam.com/its-friday-and-i-like/</link>
		<comments>http://www.ronnestam.com/its-friday-and-i-like/#comments</comments>
		<pubDate>Fri, 29 May 2009 07:15:51 +0000</pubDate>
		<dc:creator>ronnestam</dc:creator>
				<category><![CDATA[Just another day]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[commercial]]></category>
		<category><![CDATA[h&m]]></category>
		<category><![CDATA[matthew williamson]]></category>
		<category><![CDATA[orangina]]></category>
		<category><![CDATA[tv]]></category>
		<category><![CDATA[tvc]]></category>

		<guid isPermaLink="false">http://www.ronnestam.com/?p=2696</guid>
		<description><![CDATA[Yesterday I had a very nice evening. First a visit to Berghslive. Lot&#8217;s of student. Lot&#8217;s of great work. I actually ended up buying one of the students pieces. I&#8217;ll show you what that was in a couple of days. After that followed a date with Mr Aviation,  Ms Gin Fizz, a dame called Strawberry [...]]]></description>
			<content:encoded><![CDATA[<p></p><p><span class="drop_cap">Y</span>esterday I had a very nice evening. First a visit to <a href="http://berghslive.com/" target="_blank">Berghslive</a>. Lot&#8217;s of student. Lot&#8217;s of great work. I actually ended up buying one of the students pieces. I&#8217;ll show you what that was in a couple of days.</p>
<p>After that followed a date with Mr Aviation,  Ms Gin Fizz, a dame called Strawberry Blizz, and someone called Bronx Cocktail. We all had a blast.</p>
<p>Those were things I enjoyed yesterday. Today when I&#8217;m up and awake I like this new commercial for Orangina:</p>
<p><object width="480" height="295" data="http://www.youtube.com/v/OfskIko9c-8&amp;hl=en&amp;fs=1" type="application/x-shockwave-flash"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/OfskIko9c-8&amp;hl=en&amp;fs=1" /><param name="allowfullscreen" value="true" /></object></p>
<p>&#8230;and this new flick for H&amp;M Matthew Williamson&#8230;</p>
<p><object width="480" height="295" data="http://www.youtube.com/v/Ai9tvHuC5pM&amp;hl=en&amp;fs=1" type="application/x-shockwave-flash"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/Ai9tvHuC5pM&amp;hl=en&amp;fs=1" /><param name="allowfullscreen" value="true" /></object></p>
<p>..and this corny thing for Oasis softdrinks.</p>
<p><object width="480" height="295" data="http://www.youtube.com/v/6gUDibEz5dM&amp;hl=en&amp;fs=1" type="application/x-shockwave-flash"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/6gUDibEz5dM&amp;hl=en&amp;fs=1" /><param name="allowfullscreen" value="true" /></object></p>
<p>Ultimately. They all got me interested. They all made me look. They all entertained me.</p>
<p>They cured me.</p>
<p>Today &#8211; here I come!</p>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Halo-inspired Toyota commercial for Prius</title>
		<link>http://www.ronnestam.com/halo-inspired-toyota-commercial-for-prius/</link>
		<comments>http://www.ronnestam.com/halo-inspired-toyota-commercial-for-prius/#comments</comments>
		<pubDate>Sun, 17 Aug 2008 08:35:48 +0000</pubDate>
		<dc:creator>ronnestam</dc:creator>
				<category><![CDATA[Innovate]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[3D]]></category>
		<category><![CDATA[commercial]]></category>
		<category><![CDATA[halo]]></category>
		<category><![CDATA[toyota]]></category>
		<category><![CDATA[tvc]]></category>

		<guid isPermaLink="false">http://www.ronnestam.com/?p=454</guid>
		<description><![CDATA[Well, that&#8217;s another way of creating a TV commercial for a hybrid drive car. It sure got my attention. By AB5TRAX]]></description>
			<content:encoded><![CDATA[<p></p><p><strong>Well, that&#8217;s another way of creating a TV commercial for a hybrid drive car. It sure got my attention.</strong></p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="344" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="src" value="http://www.youtube.com/v/Nv6X-02xlKg&amp;hl=en&amp;fs=1&amp;rel=0" /><embed type="application/x-shockwave-flash" width="425" height="344" src="http://www.youtube.com/v/Nv6X-02xlKg&amp;hl=en&amp;fs=1&amp;rel=0" allowfullscreen="true"></embed></object></p>
<p>By <a href="http://www.ab5trax.com">AB5TRAX</a></p>
]]></content:encoded>
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