State your problems first. Then it might turn out social media is not what you need. And if it is. The do something unique made to work. Don’t just treat it like another channel where you can dump your offline activities.

A sloppy little drawing I did this morning inspired by the works of Al Baik.

Oh…like when you do traditional advertising you actually need money. It’s not free to reach success. And oh nr 2 – online communication is about creating equity over time. Campaigns might work every now and then but overall you should strive to build a socially distributed content driven platform over time. Then you might get fans. Might…

Today I’m browsing for mood images. My search has led me to tons of newspaper blogs. Then suddenly as I noticed this comic strip below my heart stop for a brief second.

This piece of communication is so simple yet so strong. If this would have a been an ad that ended with ‘Send Money to The Earthquake Victims in China’ I’d have my wallet turned upside down.

I can’t think of a better, stronger and more emotional way to portrait this story. Thank you Visual Journalism for bringing it too me!