comcast

WWRD – 36 things Ronnestam would do differently if he had control of brand that delivered broadband, telecom and television services

March 4, 2009

in branding,Innovate,Just another day,Social communication,The trend is my friend

what_would_ronnestam_do

I am sitting on a plane between Chicago and Hawaii reading Jeff Jarvis book ‘What Would Google Do, WWGD’. (after seeing a recommendation on Daytonas site). This got in me in the mood to write a blog post that gives you my point of view what the big triple play telcos should do differently if I were to decide.

Comcast, Orange, RoadRunner, Telia, Comhem and all of the other telco that got their triple play services wired. These are all brands that got the consumers wired. They’re selling telecom, broadband and TV. However, very few of these brands got future marketing covered. They’re all stuck in history and outspending one another in traditional marketing, much to the joy of traditional advertising agencies that doesn’t [click to continue…]

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