I‘ve spent some time this evening browsing my favorite packaging site The Dieline. That’s when I suddenly realized I should blog about packaging today.
When I speak about creativity and innovation and how it must be a part of every interaction (especially packaging) you have with your customers one of the most common replies I get is: “How can I make use of what you say in my business. We don’t have a sexy product”. Wrong question!
Today no one, no matter what kind of product you market, can overlook the fact that your customers lead a stressed life. People want to be entertained. We want drama. We want smiles. We want to feel. Everything is about entertainment and drama! Brand owners – inject emotion into your products or eject yourselves from your position!
The one question you should ask yourselves when it comes to packaging is: “Does my packaging make people smile”
Here are 10 brands that obviously have understood that you can make something out of anything.
1. Rellana Wool – Making Yarn Come Alive
This wonderful wool packaging concept called Wolly Heads was made by Ogilvy Frankfurt- It’s one of my absolute favorites. They’ve turned something very ordinary into something [click to continue…]
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