For years I’ve thinking about this post but it has seemed so obvious so I didn’t bother writing it. But nothing happens so it’s time to put my thoughts down in writing and give one of my business ideas away.
The unexplored room of business development
The car industry has access to a very unique thing. 4 seats where people have different needs depending on age, sex, where you come from and where you’re heading. All of this in a small contained area that today is pretty boring and unexplored.
What if the car industry decided to start a company together, sort of a foundation like the mobile world has launched Symbian, that developed a new operative system optimized for cars. What would be the specs and how could it benefit the car brands.
The benefits would be enormous. Let’s brainstorm for a couple of minutes:
Maximum connectivity with USB, Firewire, SD card slot and Bluetooth accessibility and Wifi & wireless 3G broadband connection.
It’s pretty obvious. Getting internet into the car would not only enable me to download apps, stream videos, listen to internet radio and play online games but it would also enable me to upload stuff to the car from home. Sync videos, photos, software and more. On top of this I [click to continue…]
What makes an object timeless? Why in some cases do we all end up liking something so much so it rises from being just another thing to instead becoming culture? Certain designs and certain objects has that little extra, they’re like an open fire – we can’t stop staring. And what’s even more strange is that [click to continue…]
I am working on a pitch where I’m putting together a summary of the brands I’ve worked with. adidas, Nike, Omega, IKEA, H&M, Kosta Boda, Ladbrokes, Com Hem, Beckers, Suunto, BMW Motorad, Betway, Vattenfall, Expressen, Nokia, MTV, ICA, Bredbandsbolaget, Yamaha, Intersport, Stadium, ETrade, Scandinavian Online, Kanal 5, SIF… And suddenly it hits me. I love cars, but I’ve only worked once with Toyota and once with Volvo. In both cases pretty small projects.
Nothing impresses me like a company that has found out exactly what they should do to build their brand and then sticks to the formula.
I don’t drive a BMW but I must say these guys from Germany are not far from making me into a customer.
Their brand has been closely connected with innovation for some years now. I first noted the positioning when they associated themselves with the artist Theo Jansen, maker of Kinetic Sculptures back in 2006. Since then I’ve seen tons of great stuff making BMW = Innovation.
This new concept car called Gina is amazing. BMW here I come!
ronnestam.com was voted Sweden’s first blog on Innovation, future trends and digital communication. It’s written by Johan Ronnestam. He's widely regarded as one of Sweden’s leading speakers and authorities in the field of modern creative and conceptual thinking and skill of innovating brands and their communication.
