November 11, 2010
in branding,Cases,Entrepreneurship,Graphics,Images,Innovate,Just another day,Print,Simplicity,Svenska,The trend is my friend,Video
What do you do when someone asks you to sign a non disclosure agreement and then asks you to spend the coming year planning, creating, implementing and launching a new Swedish bank?
Say yes of course!
This is where the story of the freshly launched brand Marginalen Bank starts. Together with recidivist Caroline Karlström I found myself 50% giggling like a child about the fact that we had secured the coolest and most complex project I’ve ever worked with while feeling 50% scared to death about the fact that this was that big ass project where you either succeed or you end up in a grave. Well, we [click to continue…]
psst. You haven't missed the new app for kids aged 1-9 years old? It's created by my other company JAJDO.
Check it out in the App store
Yesterday I was sent an email from The Economist through their social communication agency We Are Social. The mail presented their latest campaign – Thinking Spaces. A campaign presenting a number of opinion leaders and their ‘Thinking Spaces’. One part of the campaign contains a social component where they’re asking bloggers to contribute with our own stories alongside those of the leading personalities already featured like movie director Claudia Llosa, musician Jamie Lidell and Spotify founder Daniel Ek among others.
The campaign piss me off cause they’re asking me to contribute with quite a lot of content and traffic generation without really giving anything back. On top of that it’s clear that Spotify is featured for more than one reason as there’s obviously a hidden marketing component where I’m asked for my favorite Spotify playlist. (I would know since I’m running a Spotify playlist site on the side)
Dear Economist, let me tell you a little bit about me and MY thinking space.
This is MY thinking space.
If you would have respected my thinking space you would have started this campaign entirely different. I don’t get [click to continue…]
According to several blogs, blogs, blogs Microsoft is shutting the Bill Gates & Jerry Seinfeild down before we even got to like the guys. I’ve been writing about this campaign before. This latest campaign from the gigantic PC dragon was heading in one direction now they’re turning in another.
New York Times reports Microsoft has decided to get back at Apple. The next step of the campaign, which begins today and carries the theme “Windows. Life without walls,” will move away from the Jerry & Bill direction and instead attack Apple head on. A quite often used strategy from Crispin Porter & Bogusky. The same agency is according my opinion one of the few traditional agencies that really understands online. Something they’ve proven with their work for Volkswagen [click to continue…]
