brands

Eyes open. My hands reach for my iPhone. Damn! The Night Stand app tells me it’s only 5:15 AM and I’m already awake.

Ever since I was a little kid I’ve been waking up early. As the brain slowly comes to life I’m performing my morning routine on my iPhone. First a quick check on my mails to see if something happened. I don’t like walking of to the shower wondering if there’s something I should have attended to. Echofon quickly brings me up to date on Twitter and potential mentions or messages. Sweet, @MIACOTH and @pellewiman has pushed some traffic my way. It brings a smile to my face. I head into the Facebook app to see what’s up the. As usual most friends are asleep at this time. Even Joakim who usually is my partner in crime when it comes to waking up early. Jerry on the other hand just got to bed while listening to Spotify. I pay a visit to my Mint statistics account to get an idea whats been go. A couple of hundred visitors have passed by my blog during the night. About 60 of them unique, that’s an honor. As the day passes another eight hundred people will come by if things are normal.

Hmm, my tapping on the iPad keyboard wakes my two and a half year old daughter up. Dressed in that sweet Pippi Longstockings night gown she goes “Dad, I wanna paint on the pad” She says. Not now darling, go back to sleep! It’s 5:45AM. Doesn’t work. I hand her the iPhone and she [click to continue…]

{ 18 comments }

Students over at the Berghs School of Communication asked for some advice on research about social networking behaviours in Europe.

As I gathered my links and sources from my Delicious account I ran into this wonderful presentation below by Tom Smith from Trendstream. The presentation was given by Tom to the IAB Europe Social Media Research Showcase, sharing insights from Wave 1 of the Global Web Index. It’s well composed and extremely valuable if you’re into branding, communication, advertising, business development and social media. So I thought I should share it with you too!

Tom lists three big trends that will impact your brand in 2010 based on Social Media involvement across Europe.

  1. The passive impact of social media is bigger than the active one
  2. We increasingly consume content and information based on the consumer network
  3. Digital networks are much now bigger than our face to face ones
So there you go. Nothing to blame on now. Just get going!

{ 5 comments }

The please post

September 15, 2008

in Just another day

I am working on a pitch where I’m putting together a summary of the brands I’ve worked with. adidas, Nike, Omega, IKEA, H&M, Kosta Boda, Ladbrokes, Com Hem, Beckers, Suunto, BMW Motorad, Betway, Vattenfall, Expressen, Nokia, MTV, ICA, Bredbandsbolaget, Yamaha, Intersport, Stadium, ETrade, Scandinavian Online, Kanal 5, SIF… And suddenly it hits me. I love cars, but I’ve only worked once with Toyota and once with Volvo. In both cases pretty small projects.

Please, someone send me a car project brief.

{ 0 comments }