branding

Case ›› Re-branding:
Turning A Diving Brand With A Heritage Into
A Brand With A Future

March 8, 2010

Last summer I got on a train leaving Stockholm for Gothenburg. Together with freelancing project manager, planner and colleague Caroline Karlström I had a meeting set up with diving brand Poseidon. This was the start of a project where I truly had the opportunity to work with all aspects of branding and creative communication. A [...]

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Winners of the Book on Top 10 Posts on Future Branding

January 13, 2010

Days before 2009 ended I announced the release of my first book or whatever you wanna call it. As I did so I tweeted that the first 50 people who would retweet the message would be sent a free signed copy

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A Book, MashUp, PDF or Whatever You Wanna Call It By Johan Ronnestam

December 30, 2009

I’ve always wanted to write a book. This is NOT it! So far this year my blog have had more than 115 000 unique visitors and just over 240 000 visits. I’ve written more than 500 blog posts covering everything from design, gadgets, trends, technology, advertising, innovations, personal things, branding and more. About 28% of [...]

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I’ve Said It Before But It’s Worth Repeating – We Just Wanna Have Fun

October 10, 2009

Today Miss Swiss miss made me notice this wonderful initiative from Volkswagen called ‘The Fun Theory’. It’s one of the more refreshing campaigns I’ve seen coming out of Sweden in the last 10 years. This is good shit and to me it’s spot on brand! Or what do you think? Thank you Tribal DDB Stockholm [...]

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All Your Brands Are Belong To Us

October 7, 2009

Last week I was contacted by Superbrands. The company that releases a book with the same name. I was asked to write a post on their blog about Branding. I know I’ve got some followers interested in that subject so I’ve decided to post the same article here too. Back in 2000 a flash based [...]

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Dear CEO’s, Board Members and Top Management – what’s more important? Wine or Change?

September 26, 2009

This post is probably most stupid post one can write since CEO’s and board members seems to have decided to stay behind with the dinosaurs while the rest of us look for new ground where we can thrive and prosper. Basically on average they read three local newspapers of their own choice, Wall Street Journal, [...]

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21 Steps on How to Monitor Your Brand Online and Keep Track of the Conversation

September 17, 2009

And now to a very sensitive issue – monitoring. As some of you know my profession is leading brands into the future of communication. One of the more important parts of this is teaching them how to keep track of their own brands in the jungle of conversation. What are people saying about my brand, [...]

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Seduce us or excuse us – 11 ways to bring your brand up to date

August 25, 2009

We’re fed up with boring old school advertising. We don’t want your information and rational explanations. We wanna dance, laugh, feel and love. We do not want be treated like idiots! James Dean knew how to seduce people while looking pretty darn boring. But face it. He’s dead and would be pretty out of date [...]

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The checklist that will save our world and maybe your brand too!

August 1, 2009

Brands all over the world – Google, IBM, Nike, BMW, Porsche, Starbucks, Coca Cola & Levi Straus, they all say the think about sustainability. What about your brand? Sustainability is a beautiful word, especially in terms of how it affects brands. The true meaning of it is ‘the capacity to endure’ and that’s more or [...]

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Augmented advertising will hype your brand!

July 30, 2009

The other day I spotted this video showcasing i-TAG augmented reality toys. It’s the result of a cooperation between toy manufacturer Mattel and James Cameron in order to support the launch of the motion picture Avatar coming in fall 2009. These next generation trading cards comes with a 3-D Web tag, called an i-TAG, a [...]

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Event based iPhone applications will move money into mobile advertising

July 18, 2009

I play golf. I enjoy watching golf tournaments. I’m spending the summer in the lovely Swedish archipelago….without any coverage of the British Open…so I turn to the iPhone app store. There it is. The second big golf tournament iPhone application in a month. US open lead the way with their application. If you’re into sailing [...]

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There’s always room for innovation and here are 35 ways of forcing your brand into differentiation

April 12, 2009

I often meet people or brands saying everything has been done and there’s no room for innovation in their bransch. Never, no, not in a million years! There is always room for product innovation. Sometimes all it takes is looking at your business from a different perspective. What the iPhone has done to the mobile [...]

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