Photo by Andreas Hemmingsson
About a year ago I was approached by David Hamilton, board member of the Swedish Ullna Golf Club and also owner of Caddee. The Ullna Golf Club was established and designed in 1981 by the late Mr. Sven Tumba, a Swedish sports icon and golf pioneer and the same year in August, HRH Prince Bertil officially inaugurated the golf course. Of course there had been many great Swedish golf clubs before Ullna GC but in many ways Ullna GC broke the rules in terms of how [click to continue…]
Thinking about design today.
I wrote a blogpost a couple of weeks ago about the three components of future branding; Authenticity, Innovation and Design. Today I though I’d dig deeper into the design part of branding. Why is it important, what does it mean and how do you know you’re on track.
Why is design an essential part of future branding?
Andy Warhol said in 1968 that “In the future, everyone will be world-famous for 15 minutes.” Andy was in many ways right. But while he was at it he could just as well have said “In the future, brands will be world-famous for 15 minutes. Designed brands will be worlds-famous forever”. We’re in the midst of a century where the consumers are in control. Consumers define who’s famous and who’s not.
Advertising is slowly fading away and product and service design is taking over as the new instrument to get famous. Design plays an extremely important role here. It’s like a we’re all invited to the biggest prom night ever where brands are looking to get laid with [click to continue…]
The toughest question on earth. How do you make people do something? I don’t mean clicking ‘like’ on your Facebook page or follow a link only to spend 2 minutes watching a fun video. How do you actually make people see something, find out more about it and then take action. I’d say it’s harder than it’s ever been to make people take action. We’re spoiled and [click to continue…]
In the end of 2009 I compiled the ten most read blog posts from my blog that year into a book. It’s been three years but I’d say it’s more relevant than ever. Top 10 blog post on future branding & communication
ps. I’ve got some if you wanna get your hands on an old school copy.
Wanna innovate your brand? Looking to start a new business? Thinking about building a product people will love? Want to make a fortune? Think no more. Connecting the digital world with the physical is the new black.
2012 was the year when we saw the first real outcomes of physical/digital products, either physical products that used digital assets to substantially create a better product experience or vice versa. Nike launched their Nike Fuel bracelet that kept track of every moment of your life but in order to fulfill your experience an account on Nike+ was needed. Activision had great success with Skylanders, a game you played on your game console but you had to buy physical characters to reach further into the game.
Philips innovates a business that hasn’t changed for ages.
Only weeks ago I installed the new HUE lightbulb from Philips. Controlled from my iPhone or iPad (or Android if you prefer) but experienced for real. And last week I noted the latest pair of headphones accessory from [click to continue…]
Roland added some great value when they created the Roland TB-303
If you wanna create digital brand activities or products that actually make a difference. Don’t think technology! Too often I see cases where the entire product or a communication idea has been based on technical possibilities. This never works in the long run. No one truly cares about technology, we care about what [click to continue…]
A couple of month before LeWeb Annika Lidne, Social Media superwoman from Sweden approached me and asked if I wanted to be a part of the Swedish Trade Council Initiative at LeWeb. Once I said “hell yes” she also asked if I would consider developing a communication concept for the event. “Hell yes! once again”. The challenge with this project was the fact that it wasn’t only JAJDO and Annikas company presenting themselves at LeWeb in Paris. The trade federation had actually gathered 29! swedish start ups looking to network and create impact in France. The secondary challenge was that [click to continue…]
