Microsoft has released their second episode of Jerry Seinfield & Bill Gates. It’s a 4.32 minute long episode where Jerry & Bill spend time with a ‘real’ family.
The whole thing is very interesting as it’s the most profitable company in the world that is releasing a whole new tone of voice. They will spend a shit loads of money. Their advertising features two of the most famous people in the world. Their product is more spread globally than any other product.
With the help of Crispin Porter + Bogusky, Microsoft has obviously not only decided to run a new set of TVC’s. Instead, I’m quite sure now after seeing episode 2 that we’re witnessing a brand revamping of Microsoft. They wanna move from being a technology company to instead [click to continue…]
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