For years I’ve thinking about this post but it has seemed so obvious so I didn’t bother writing it. But nothing happens so it’s time to put my thoughts down in writing and give one of my business ideas away.
The unexplored room of business development
The car industry has access to a very unique thing. 4 seats where people have different needs depending on age, sex, where you come from and where you’re heading. All of this in a small contained area that today is pretty boring and unexplored.
What if the car industry decided to start a company together, sort of a foundation like the mobile world has launched Symbian, that developed a new operative system optimized for cars. What would be the specs and how could it benefit the car brands.
The benefits would be enormous. Let’s brainstorm for a couple of minutes:
Maximum connectivity with USB, Firewire, SD card slot and Bluetooth accessibility and Wifi & wireless 3G broadband connection.
It’s pretty obvious. Getting internet into the car would not only enable me to download apps, stream videos, listen to internet radio and play online games but it would also enable me to upload stuff to the car from home. Sync videos, photos, software and more. On top of this I [click to continue…]
Nothing impresses me like a company that has found out exactly what they should do to build their brand and then sticks to the formula.
I don’t drive a BMW but I must say these guys from Germany are not far from making me into a customer.
Their brand has been closely connected with innovation for some years now. I first noted the positioning when they associated themselves with the artist Theo Jansen, maker of Kinetic Sculptures back in 2006. Since then I’ve seen tons of great stuff making BMW = Innovation.
This new concept car called Gina is amazing. BMW here I come!
BMW Motorrad presents the Beauty and The Beast, all embodied in one terrific creature. Foreign presented the website.
BMW Motorrad was ready to prove to the world that German design is in all ways equal to that of their celebrated technological prominence. Combining the true aesthetics of beauty and power, the R 1200 S proves that BMW Motorrad has seriously leaped into contention within the super sport bike segment.
Challenge
The typical BMW mould had to be broken with this campaign as the R 1200 S is positioned towards a younger target group than usual.
Solution
Through dividing the mechanical features from the beauty of its design, the site enables visitors to enjoy the R 1200 S in their own preferred manner. Whether seeking the beauty of its looks, or the muscles hidden beneath its hood, the flash animated site was designed to please all bike-loving lusts. The addition of a video displaying the performance of the R 1200 S taking curves further emphasises its technical greatness along with the image of what it looks like when you are riding the finest looking bike on earth.
Result
Enjoying the R 1200 S in its true state, or taking in the bike’s full capabilities while enjoying its stripped-down body, the site’s design successfully met the demands of all motorcycle-loving people. Complete with a video of the R 1200 S in its natural habitat speeding along the race track, the several downloads further ensured that visitors were left with nothing short but the eager desire to get their hands on the accelerator and try it out for themselves.
ronnestam.com was voted Sweden’s first blog on Innovation, future trends and digital communication. It’s written by Johan Ronnestam. He's widely regarded as one of Sweden’s leading speakers and authorities in the field of modern creative and conceptual thinking and skill of innovating brands and their communication.
