Igår kväll intog jag soffan hos Björn Falkevik, Mattias Östmar och Joakim Nyström. Det var dags för andra episoden av Sweet Sunday Web Crunch eller Geek TV som en del kallade konceptet på Twitter. Geek TV var ett rätt beskrivande namn alla fall på gårdagens ‘TV’ program som sändes live på Bambuser.
Björn hade på ett förträffligt sätt riggat 3 stycken webbkameror som han styrde med vänsterhanden samtidigt som han deltog i programmet. Vi körde live-chat och bevakade Twitter (därav min något distraherade uppsyn ibland) allt eftersom programmet löpte på. Björn har skrivit mer om livesändningar över nätet på sin blogg.
Tack en gång till Björn, Mattias och Jonas som bjöd på en härlig söndagskväll!
There’s a lot of talk about viral marketing through video. But given that you have produced something worth seeing, how do you actually get it on the run?
Well, it’s not necessarily that easy and the biggest single mistake brands do is they believe a good little piece will take off by it self. Is that the case? Of course not. You gotta give that moving beast of yours more than a push, you’ve gotta strap some rockets to each and every frame and hope for a safe launch into outer space.
Spreading video online is not about putting it on YouTube. You’ve gotta see the whole web and each and every site’s own potential.
Björn Falkevik, professional new media producer is one of the most competent consultants there is when it comes to new media publishing. He is sharing this great process map of video spread on Flickr and his blog. Unfortunately it’s in Swedish but I think you’ll get the picture anyway.
Björn Falkeviks social video publishing (Swedish)
Apart from spreading it SEO is important. Scott WilloughbyRand Fishkin and SEOmoz.org clears more questions in this short video.
Finally. Use tools like Tube Mogul to administrate the spreading of the content. And you might wanna consider using agencies like Unruly Media to spread it. If you end up pushing something out there Viralvideoshart compiled by Unruly brings some intelligence to why and where you’re getting spread.
Nothing comes for free but learning the tricks of the trade keeps you ahead of the competition!
On stage was a man called Mattias Östmar, founder of PRfekt. I’ve never heard about the guy before but what came out of his mouth as he did his presentation was extremely interesting and especially innovative. I’m a big fan of people who have been thinking about something for a long time and decide to put everything they’ve got into the mission of telling other people about it.
This was almost a year ago at Daytona Sessions where I also gave a presentation. The thing is, until today it’s been kind of hard to tell people about Mattias vision since it’s quite complex and I even think that Mattias has needed some time in order to find out how to communicate his ideas.
Now, thanks to Björn Falkevik, social video producer among other things, Mattias thoughts has been caught on film. You should definitely have a look at this.
ronnestam.com was voted Sweden’s first blog on Innovation, future trends and digital communication. It’s written by Johan Ronnestam. He's widely regarded as one of Sweden’s leading speakers and authorities in the field of modern creative and conceptual thinking and skill of innovating brands and their communication.
