Students over at the Berghs School of Communication asked for some advice on research about social networking behaviours in Europe.
As I gathered my links and sources from my Delicious account I ran into this wonderful presentation below by Tom Smith from Trendstream. The presentation was given by Tom to the IAB Europe Social Media Research Showcase, sharing insights from Wave 1 of the Global Web Index. It’s well composed and extremely valuable if you’re into branding, communication, advertising, business development and social media. So I thought I should share it with you too!
Tom lists three big trends that will impact your brand in 2010 based on Social Media involvement across Europe.
The passive impact of social media is bigger than the active one
We increasingly consume content and information based on the consumer network
Digital networks are much now bigger than our face to face ones
So there you go. Nothing to blame on now. Just get going!
Jag drivs av att få människor att förstå att vi lever i ett nytt kommunikationslandskap som totalt förändrar företags sätt att göra reklam och kommunikation. Det här är min passion!
Som en del i min masterplan har jag skapat ett event i sammarbete med Wednesday Relations. Det är en heldag med fantastiska talare som alla har en sak gemensamt – kunskapen om nya sätt att göra kommunikation.
Deltagarna strömmar till och det kommer bli en superdag. Några av sveriges största varumärken skickar folk från marknadsavdelningen och flera av våra största digitala byråer skickar deltagare men en företagskategori lyser än så länge med sin frånvaro – Reklambyråerna!
Uppenbarligen verkar det svårt att lära gamla hundar att sitta så jag vänder mig till valparna. Något måste ju hända!
Därför köpte jag själv 50 stycken biljetter (jag fick ett bra pris) som jag ger bort till världens bästa reklamskola – Berghs. Lärare och elever är med i utlottningen och den 8:e oktober hoppas jag på att inspirera de några av viktigaste människorna i världen ›› unga kommunikatörer som kommer att göra precis det jag också vill – förändra!
Det lustiga var att när jag gjorde det här fick jag frågan av en del människor som verkligen borde fatta (ingen nämnd ingen glömd). “Vad tjänar du på det, de kan väl betala som alla andra?”
Framtidens kommunikation handlar bland annat om att dela med sig. Sharing is caring. Dessutom känns det otroligt kul!
I am sitting in Nacka, Sweden outside the office of one of my clients. My attention is drawn to a Tweet from Richard Gatarski, Weconverse, that points my eye towards a live Bambuser feed from the Berghs School of Communication.
Richard Gatarski is the king of digital communication and future trends. In other words the students meet someone from the world of internet in their first lesson – not any old advertising guru.
This is a school where students pay to learn. Yet I can follow their opening seminar online via bambuser. Openness!
Richard is opening up backchannels on Twitter and Bambuser. The students learn about open conversations.
Mobile internet. A couple of minutes ago a few students waved their arms in the class room as to see themselves that they were really live. Their getting the picture.
Schools will open up. Schools will change. Schools will adapt new technologies. I just hope this happens to a lot of them before my kids start.
Richard is heading Berghs into the future of communication. Rock on! Berghs are learning from the best. Rock on!
Here’s a four minutes and thirty three seconds long video that continuous on my previous post subject. Let’s be humble about the fact that nature has allowed us all to be in control of this planet.
Found this one on a young Swedish ‘Berghs’ students blog. – Thank you and congratulation by the way!
För lite mer än en månad sedan bloggade jag om BerghsLive. Idag tog jag Screenflow och filmade av mitt lilla ‘uppträdande’ hos studenterna som också varit med och satt Berghs på kartan i samband med att Berghs School of Communication blev vald till världens främsta reklamskola i Cannes den här veckan.
This year when the students at Berghs School of Communication graduate they sum up their examination exhibition like this:
No one reads ads.
People read what is interesting.
How do we become interesting?
We create news instead of advertising.
Instead of having a regular examination exhibition they’ve launching a live news channel the 27th of May where all their projects will be highlighted. The news channel will be available online on the Berghs Live website. Apart from that you can visit the studio at the Berghs school. Finally they’ve managed to get the channel live on Stureplan, Stockholms most central public square. Of course they’ve created a Twitter # for the event as well.
Larger than life. Make it larger than life. That’s what I was told when I was working with a Nike campaign back in 1999. Today, make it larger than life but make it true!
What the student have actually been working with for their final examination is yet to be seen. But the wrap up of it all in the context of Berghs live shows they’ve got what future communication is all about:
Make things interesting.
Make it bigger than it actually is.
Use multiple channels.
You can’t buy distribution, you have to create it.
Viral marketing is achieved when context beats the hell out of surface.
Good Luck ›› Class of 2009! ps. If you wanna check it out
ronnestam.com was voted Sweden’s first blog on Innovation, future trends and digital communication. It’s written by Johan Ronnestam. He's widely regarded as one of Sweden’s leading speakers and authorities in the field of modern creative and conceptual thinking and skill of innovating brands and their communication.
