Innovative communication and advertising from Sweden with love
If you have people smiling after they’ve interacted with your brand I’d say half of the game is won. Just seconds ago I browsed through Visualjournalism where I read a post about Googles Chinese competitor Baidu and their newly launched equivalence to Google Map. Baidu has launched a SimCity styled map engine.
It made my day. I hope it makes yours! Head over to Baidu and play.
Baidu’s interactive SimCity styled map.
Have a great weekend!
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I‘ve spent some time this evening browsing my favorite packaging site The Dieline. That’s when I suddenly realized I should blog about packaging today.
When I speak about creativity and innovation and how it must be a part of every interaction (especially packaging) you have with your customers one of the most common replies I get is: “How can I make use of what you say in my business. We don’t have a sexy product”. Wrong question!
Today no one, no matter what kind of product you market, can overlook the fact that your customers lead a stressed life. People want to be entertained. We want drama. We want smiles. We want to feel. Everything is about entertainment and drama! Brand owners – inject emotion into your products or eject yourselves from your position!
The one question you should ask yourselves when it comes to packaging is: “Does my packaging make people smile”
This wonderful wool packaging concept called Wolly Heads was made by Ogilvy Frankfurt- It’s one of my absolute favorites. They’ve turned something very ordinary into something [click to continue…]
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Here’s a four minutes and thirty three seconds long video that continuous on my previous post subject. Let’s be humble about the fact that nature has allowed us all to be in control of this planet.
Found this one on a young Swedish ‘Berghs’ students blog. – Thank you and congratulation by the way!
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