Smart move. Just when we’re about to be swarmed with augmented reality apps Google takes a step forward and turns the whole hype into something mainstream.

Yesterday the search company introduced a number of new things. Apart from the new live search my favorite was Google Goggles. A new app for the Android that let’s you search the world through the lens of your mobile camera. I bet at least one company will have this functionality actually turned in to a pair of ‘goggles’ before 2010 is over.

So far Google hasn’t decided if the app will let you recognize faces. But rest assured if they won’t someone else will! This type of technology is exactly what every security company in the world are craving for. The next time you rob a bank – remember you will be searched and logged with some kind of Google app

United States Postal Service has launched this augmented reality application that allows their customers to find out if a certain shipment fits the box and thereby also finding out what it actually costs.

It’s smart, it’s branding and it’s innovation!

SwissMiss got me hooked up.