audi

Why SAAB, Volvo, Ford, BMW, Volkswagen, Mercedes, Peugeot, AUDI, Chevrolet, Buick and the rest of the car industry should the adopt the iPhone model and develop the InCar OS

September 8, 2009

in branding,Entrepreneurship,Innovate,Social communication,The trend is my friend

For years I’ve thinking about this post but it has seemed so obvious so I didn’t bother writing it. But nothing happens so it’s time to put my thoughts down in writing and give one of my business ideas away.

car_industry_marketing_innovation

The unexplored room of business development

The car industry has access to a very unique thing. 4 seats where people have different needs depending on age, sex, where you come from and where you’re heading. All of this in a small contained area that today is pretty boring and unexplored.

What if the car industry decided to start a company together, sort of a foundation like the mobile world has launched Symbian, that developed a new operative system optimized for cars. What would be the specs and how could it benefit the car brands.

The benefits would be enormous. Let’s brainstorm for a couple of minutes:

Maximum connectivity with USB, Firewire, SD card slot and Bluetooth accessibility and Wifi & wireless 3G broadband connection.

in_car_connectivity

It’s pretty obvious. Getting internet into the car would not only enable me to download apps, stream videos, listen to internet radio and play online games but it would also enable me to upload stuff to the car from home. Sync videos, photos, software and more. On top of this I [click to continue…]

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Here is the brief – Create a freakin’ cool installation that makes people understand that Audi is the shit!

July 7, 2009

in Beautiful,branding,Innovate

audi_goodwood_festival_gerry_judah

The 1937 Auto Union Streamliner and R8 V10 on their way to heaven.

That is the solution. Gerry Judah knows how to make people go wow. His 44 tonne, 32 meter high installation outside the entry of the 2009 Goodwood Festival of Speed ties the Audi’s heritage together with their present in an excellent way. On top of that I personally think it fits their motto ‘Vorsprung durch technik’ perfectly.

When you do things, do them big – it’s a proven concept.

Dezeen brought the thing to my eyes.

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