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Controlling your brand with creative excellence

February 1, 2009

Who is heading your brand? Does he or she have an understanding for all, and I mean all, steps in the consumer interaction with your brand. The new generation of consumers crave 4 things from their favorite brands. These 4 things was something we found in a global focus group study we did for one [...]

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And here comes the Palm Pre

January 9, 2009

In 1996 I was very proud of my first Palm Pilot. You might recall them – grey little bastards with a pen so you could write the alphabet instead of typing it with your fingers. I was happy to transfer all my contacts and calendars to my Palm since that would hopefully lead to me [...]

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Prediction nr:3 is coming up as Steve Ballmer talks about Focus on TV

January 9, 2009

In november 2007 I spoke at the Daytona Sessions. I was asked to predict 10 things that would have an impact on digital communication in 2012. Nr 3 was “Advertising will move into the TV sofa again”. The trend forecast was based on the idea that both Microsoft and Apple will in one way or [...]

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Brand and communication predictions for 2009 by Johan Ronnestam

December 29, 2008

Last year, inspired by ReadWriteWeb I stuck my nose out and tried to predict what 2008 would bring us in terms of trends, technology, communication and ideas. About 70% of my thoughts were confirmed but I of course missed out on some too. 2008 is coming to an end and it’s time for me to [...]

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The Steve Jobs delivers insights on life at Stanford

December 17, 2008

I seek inspiration everywhere. But Steve Jobs and his lifework with Apple is absolutely one my top inspiration sources. Ran into this Steve Jobs Stanford Commencement Speech 2005 on YouTube. Steve shares the highs and low of his life. What strikes me with this one is that Steve in a great way conveys the importance [...]

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One link for the English guys och en för svenskar – and they’re both about Steve Jobs

December 11, 2008

Here comes a post that will make you think different. Yesterday I was writing on a blog post suggesting how SAAB and Volvo should think to get out of their problems. The post focused both on product development and marketing. Then today I found one link on Bjornalberts that more or less talked about the [...]

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Is MobileMe the iTunes killer?

November 24, 2008

Ok. I know this may sound like a far fetched idea. But one thing that I’ve always loved is when companies managed to structurally bind me to their service or product. (I don’t love it, but I’m impressed) Think Bank. In order for me to log on and manage my bank account I have to [...]

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Apple doesn’t even seem hurt by that clean uppercut from Microsoft. But then again, who would have thought that.

October 20, 2008

So the fight continues. I’ve written about Microsoft getting back on Apple a couple of times before. In my first post on the subject I especially commented on the fact that before Microsoft starts to spread the dollars they should take care of their product. Vista just doesn’t do it. According to Gartner only 6% [...]

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Damn. I’ll be out of money

October 14, 2008

But it’s worth it. Apple released their new Mac Book Pro and I was seriously thinking about buying a used one until I saw the specs on this beauty. Well at least I can say I really need the extra power, the ‘glassy’ touchpad and the unibody construction — a seamless enclosure carved from a [...]

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Blitzkrieg has started

September 20, 2008

It turns out there’s a plan behind everything. Microsoft launched part two of their Blitzkrieg against Apple. The strategy behind this one is obvious. Apples turned Microsoft into a boring nerd with their Apple vs PC commercials. Microsoft now puts a face on those nerds. Classic strategy. Choose an enemy. Become David and challenge Goliath. [...]

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Microsoft drops Jerry and Bill and strikes back at the Apple.

September 18, 2008

According to several blogs, blogs, blogs Microsoft is shutting the Bill Gates & Jerry Seinfeild down before we even got to like the guys. I’ve been writing about this campaign before. This latest campaign from the gigantic PC dragon was heading in one direction now they’re turning in another. New York Times reports Microsoft has [...]

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Microsoft pairs Bill Gates & Jerry Seinfeld in their latest TVC

September 6, 2008

  It appears that Microsoft has finally gotten tired of Apple’s Mac & PC TVC cause this little piece must have cost a fortune. Bill Gates and Jerry Seinfeld seems like the perfect match to actually give Apple a good fight. However, I’m sorry to say this new TVC doesn’t deliver. It even makes Microsoft appear more [...]

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