If you’ve been reading my blog for a while you would know by now that I’m a big fan of sharing ideas and thoughts. Internets biggest contribution to a better world is exactly this – getting rid of protectionism and replacing it with sharing knowledge.
Together we can tear down the walls of monopoly built up by multinational companies more interested in giving money back to shareholders than actually building great things for the people. The open source culture is probably the best example of this with code like Android, MySQL, WordPress, Drupal, Linux but also real objects like the 3D printing Makerbot and Frankencamera 2.0 by Stanford to prove that it works. We’re living in exiting times!
Now that’s a sort of long introduction to this short link tip. But I felt I needed to remind you all to share your knowledge before sharing my knowledge about the Yahoo Design Stencils. This initiative by yahoo is yet another example of sharing. Yahoo has this section called All Design Patterns where you can find all their best practice thinking on usability and design for both mobiles and the online world. Then a couple of clicks away you’ll find all these great thoughts in downloadable templates for Photoshop, Omni Graffle, Visio and…yes you name it!
psst. You haven't missed the new app for kids aged 1-9 years old? It's created by my other company JAJDO. Check it out in the App store
Smart move. Just when we’re about to be swarmed with augmented reality apps Google takes a step forward and turns the whole hype into something mainstream.
Yesterday the search company introduced a number of new things. Apart from the new live search my favorite was Google Goggles. A new app for the Android that let’s you search the world through the lens of your mobile camera. I bet at least one company will have this functionality actually turned in to a pair of ‘goggles’ before 2010 is over.
So far Google hasn’t decided if the app will let you recognize faces. But rest assured if they won’t someone else will! This type of technology is exactly what every security company in the world are craving for. The next time you rob a bank – remember you will be searched and logged with some kind of Google app
In 1996 I was very proud of my first Palm Pilot. You might recall them – grey little bastards with a pen so you could write the alphabet instead of typing it with your fingers. I was happy to transfer all my contacts and calendars to my Palm since that would hopefully lead to me not loosing them ever again. Today we’re all talking about iPhone and Android and how they have a bunch of applications that you can use in your phone. But back then in 1996 Palm was ahead of the game and multiple sites offered thousands of applications that you could easily download to your Palm
Well, today Palm, in front of their fans introduced the Palm Pre. Their latest phone with the new Palm Web OS that made their stock jump 35%. According to the company, anyone who knows CSS, HTML and XML will be able to develop for the new Web OS. The phone is of course packed with everything you expect including GPS and according to Engadget it will be available in the first half of 2009.
Where does this leave us?
Apple, Google and now Palm. Three companies that doesn’t have the mobile phone history Nokia, SonyEricsson, Motorola and Samsung has, have proven that they all understand the future business of mobile communication better than any of the old dragons.
The future of mobile communications is open source, usability, social communication and the players are new.
Oh, forgot. Not a word about Adobe Flash in this phone either. It’s all CSS, HTML, XML. All you digital advertising people out there – get on the boat, we’re changing direction!
Since the mobile established it self as the ONE personal communication tool advertising agencies, brands and mobile technology enthusiasts has always raised it as the future place of advertising. And the more people that get their hands on a mobile, the more people seem to think that we will all walk around and view things while being exposed to ads.
Will this be the fact?
No.
Instead I believe that we can expect the mobile to be the truly first platform where we enjoy information and entertainment without any kind of advertising as we know it today.
Advertising as a whole is moving away from one to many and instead personalization becomes more and more important every day. Of course brand communication in traditional media will hang on yet for another 50 years but it’s going to change as technology get’s easier to use and people understand what they can do with it. That all comes along with the generations to come.
New tools like Netvibes let’s us read feeds from major websites and blogs without having to see any ads. We read what our friends to through friendfeeds like Friendfeed and microblogs like Jaiku, Twitter and Bloggy. If we wanna view video we head for YouTube and search for content. If you’re a brand you might be lucky get a hit from us, but you’re fighting your way through the jungle [click to continue…]
Earlier today, Google together with T-mobile and HTC introduced the first mobile phone running Android. The press conference took place in New York. To be honest they didn’t really surprise that much since Google has already released a lot of news on the Android. The phone from HTC was a quite ugly piece, but I like the fact that it got a large keyboard.
As said, it was a busy day for me to, so I’ll send you all along to ReadWriteWeb that got a good post on this.
This blog is written by Johan Ronnestam. He's widely regarded as one of Sweden’s leading speakers and authorities in the field of modern creative and conceptual thinking and skill of innovating brands and their communication. In 2010 the readers of Microsoft Indikat named Johan Swedens most influential authority within digital communication
