advertising

A Book, MashUp, PDF or Whatever You Wanna Call It By Johan Ronnestam

December 30, 2009

I’ve always wanted to write a book. This is NOT it! So far this year my blog have had more than 115 000 unique visitors and just over 240 000 visits. I’ve written more than 500 blog posts covering everything from design, gadgets, trends, technology, advertising, innovations, personal things, branding and more. About 28% of [...]

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Dear CEO’s, Board Members and Top Management – what’s more important? Wine or Change?

September 26, 2009

This post is probably most stupid post one can write since CEO’s and board members seems to have decided to stay behind with the dinosaurs while the rest of us look for new ground where we can thrive and prosper. Basically on average they read three local newspapers of their own choice, Wall Street Journal, [...]

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The old aircraft carrier of traditional advertising is slowly turning 180° in the other direction

August 28, 2009

I am sitting in Nacka, Sweden outside the office of one of my clients. My attention is drawn to a Tweet from Richard Gatarski, Weconverse, that points my eye towards a live Bambuser feed from the Berghs School of Communication. Richard is right now streaming the opening lesson for the 2009 class of advertising at [...]

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Seduce us or excuse us – 11 ways to bring your brand up to date

August 25, 2009

We’re fed up with boring old school advertising. We don’t want your information and rational explanations. We wanna dance, laugh, feel and love. We do not want be treated like idiots! James Dean knew how to seduce people while looking pretty darn boring. But face it. He’s dead and would be pretty out of date [...]

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Augmented advertising will hype your brand!

July 30, 2009

The other day I spotted this video showcasing i-TAG augmented reality toys. It’s the result of a cooperation between toy manufacturer Mattel and James Cameron in order to support the launch of the motion picture Avatar coming in fall 2009. These next generation trading cards comes with a 3-D Web tag, called an i-TAG, a [...]

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Event based iPhone applications will move money into mobile advertising

July 18, 2009

I play golf. I enjoy watching golf tournaments. I’m spending the summer in the lovely Swedish archipelago….without any coverage of the British Open…so I turn to the iPhone app store. There it is. The second big golf tournament iPhone application in a month. US open lead the way with their application. If you’re into sailing [...]

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It’s friday and I like

May 29, 2009

Yesterday I had a very nice evening. First a visit to Berghslive. Lot’s of student. Lot’s of great work. I actually ended up buying one of the students pieces. I’ll show you what that was in a couple of days. After that followed a date with Mr Aviation,  Ms Gin Fizz, a dame called Strawberry [...]

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There’s something fishy going on

April 23, 2009

I haven’t really spent to much time blogging about what I’m actually am doing besides blogging. However, for some time now I’ve been working with everything from re-branding, advertising, digital communication to point of sales, packaging and raw problem solving for both Swedish and foreign brands. Some of the projects are pretty darn cool but [...]

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Psst, have you heard…

April 23, 2009

Everyone that works in communication shares a wet dream and it spells word of mouth. Creating something that grows a life of its own without the support of mainstream media is what buzz and viral marketing is all about. But when we talk about creating buzz we seldom mention the dark side of the trade. [...]

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Emotional vs rational messages in communication during global recession and Nigel Hollis

March 28, 2009

Traveling at a 110 km per hour can be good for your brain or bad – you be the judge of that. I’m on my way home from Sälen and since I’m not behind the wheel I had some time over to get one of my thoughts out of my head. Thank god for 3G. [...]

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How much responsibility should a brand like Nordiska Kompaniet have?

February 28, 2009

In Sweden our finest shopping mall is called NK or Nordiska Kompaniet. NK was founded in 1902 by Josef Sachs and his ambition was to bring together the finest merchandise in the world under one roof. This vision still stands. I today’s morning paper (yep I still read them) this ad below advertised high fashion [...]

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Let’s start a revolution – get of the boat and build yourselves a new brand transportation system.

February 18, 2009

Let me break it to you right away – the old way of planning and executing communication is slowly sinking into the ocean of well paid consultants that doesn’t do shit for your brand and the best you can do is throw yourselves into the lifeboats, get your ass to land and then find something [...]

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