Think social media and conversational marketing might be the next train to heaven for your brand but don’t know where to board? Well, here’s three social media marketing models that will make sure you’ll find your station.
If you wanna get moving into the social country of love where conversation rules you’ve gotta get one thing straight. Valuable content is king. Buying a loudspeaker and start tweeting wont get you anywhere. Swedish brands like Comhem and Boxer have effectively proven that just twittering the 140 sign language doesn’t earn you any followers. Every social network will provide you with it’s own possibilities and traps. A well executed strategy is a must or you’ll end up in a minefield.
Here are 3 models by Johan Ronnestam that will guide your brand towards a successful social media strategy.
3 Models That Will Guide You Into The Social Media Landscape
The Social Staircase
The Social Staircase is a model that focus on the overall process. It’s the stuff that pays for your ticket to love.
The Social Tool Matrix
Now you know what kind of presence your business needs. Now it’s time to map the tools to make sure you know what to keep your mouth shut, when to speak and when to listen.
The Social Viral Spiral
This is about speed. Spread that love I’m talking about below. But make sure you do it with finesse and timing. Create a couple of Social Viral Spirals and you’re ready to make out!
I am a Swede. We’re not supposed to say we’re good at something. In fact even when others say we’re good we’re not supposed to say that either. We even have a name for it – ‘Jantelagen‘.
But I’m not like other Swedes and on top of that I’m pretty darn proud about the fact that the readers of Microsoft Advertising and Indikats monthly newsletter have named me Swedens most influential authority within the field of digital communication and innovation. Thank you!
So there you are. Heading a beer brand. You’ve turned into a ‘baldy’ since most of your hair has fallen off due to crazy competition, expensive media investments leading nowhere, a product that is older than your ancestors (I’m talking the ones that lived before we had bikes and shit). Now you want people to drink more of that golden product of yours. What do you do? Advertise? Hell no!
Easy. You stop that advertising stuff you’re doing and launch a product instead. As a matter of fact you launch a bag of crisp to complement your product. Smart as hell. This is exactly what the guys down under at Droga 5 Australia managed to convince beer brand Victoria Bitter to do.
Result then? Better brand visibility in-store very close to the actual beer buying decision. Double your revenues (if it tastes good that is) and on top of that – Salt. Yes, that white little thing that melts on your tongue and makes you crave more…you guessed it..beer!
I’ve always wanted to write a book. This is NOT it!
So far this year my blog have had more than 115 000 unique visitors and just over 240 000 visits. I’ve written more than 500 blog posts covering everything from design, gadgets, trends, technology, advertising, innovations, personal things, branding and more.
About 28% of the visitors during this last year have ended up reading a post that was tagged with branding. That’s probably not a coincidence since besides trends and creativity I’d say branding is the subject that is the most dearest to me.
When I’ve been looking deeper down into the stats I’ve seen that many of you visitors haven’t really explored my blog beyond the posts on the first page or the actual post you came to read. This is why I thought it made sense to gather them all like this – ‘Top 10 Blog Posts on Future Branding and Communication From Ronnestam.com’- My first book.
A Book, MashUp, PDF or Whatever You Wanna Call It By Johan Ronnestam
Even though this isn’t actually what I would call a book it’s been the perfect opportunity for me to experiment with the production process of a book. I’ve put a big block in my calendar covering January, February and March and if everything goes right I will present my ‘real’book sometime in April or May next year. It will be a book on how to integrate future communication with product and service development. One things for sure – I’m doing it on my own. But for now you have to do with this first book, mashup, pdf or whatever you wanna call it.
4 Ways to get your hands on Top 10 Blog Posts on Future Branding and Communication From Ronnestam.com With Love
1. Buy a signed copy of the printed book – 39€ including shipping world wide.
I’ve printed 150 books in Denmark at Norhaven. Out of those 150 I’m giving 50 signed copies away to the first 50 Twitter retweets of this post (if you live outside Sweden you have to pay for the shipping). If you wanna get your hand on one of the other 100 signed ones you either hope to get one at one of my speaking occasions during 2010 or you contact me to buy one for €39 including shipping costs.
2. Download the PDF for free (pay by linking or tweeting this blog post)
This post is probably most stupid post one can write since CEO’s and board members seems to have decided to stay behind with the dinosaurs while the rest of us look for new ground where we can thrive and prosper. Basically on average they read three local newspapers of their own choice, Wall Street Journal, Time Magazine and watch a couple of TV channels. They haven’t got a clue about blogs, feed readers and social networks. But I’ll give it a go anyway.
Dear CEO and board member. In most cases you’re probably +40 years old. You have a wife, two kids and live in a house that cost above average. Two cars in the garage and a [click to continue…]
I am sitting in Nacka, Sweden outside the office of one of my clients. My attention is drawn to a Tweet from Richard Gatarski, Weconverse, that points my eye towards a live Bambuser feed from the Berghs School of Communication.
Richard Gatarski is the king of digital communication and future trends. In other words the students meet someone from the world of internet in their first lesson – not any old advertising guru.
This is a school where students pay to learn. Yet I can follow their opening seminar online via bambuser. Openness!
Richard is opening up backchannels on Twitter and Bambuser. The students learn about open conversations.
Mobile internet. A couple of minutes ago a few students waved their arms in the class room as to see themselves that they were really live. Their getting the picture.
Schools will open up. Schools will change. Schools will adapt new technologies. I just hope this happens to a lot of them before my kids start.
Richard is heading Berghs into the future of communication. Rock on! Berghs are learning from the best. Rock on!
We’re fed up with boring old school advertising. We don’t want your information and rational explanations. We wanna dance, laugh, feel and love. We do not want be treated like idiots!
James Dean knew how to seduce people while looking pretty darn boring. But face it. He’s dead and would be pretty out of date now!
Information is all over us. We’re accessing it everywhere faster than ever. The more shit we get our hands on the less we wanna mess with, so you’ve gotta stand out.
Future brands don’t buy media they create brand dramas that build value and generate SEO equity – only then will you reach your future friends (aka. target group). Future brands tell stories.Future brands rely on drama and constant innovation – totally integrated.
The other day I spotted this video showcasing i-TAG augmented reality toys. It’s the result of a cooperation between toy manufacturer Mattel and James Cameron in order to support the launch of the motion picture Avatar coming in fall 2009.
These next generation trading cards comes with a 3-D Web tag, called an i-TAG, a technology developed by Total Immersion, With any ordinary webcam consumers can “scan” the i-TAG and it will reveal special content onscreen unique to the corresponding product. The content varies for each item, but can include [click to continue…]
I play golf. I enjoy watching golf tournaments. I’m spending the summer in the lovely Swedish archipelago….without any coverage of the British Open…so I turn to the iPhone app store.
There it is. The second big golf tournament iPhone application in a month. US open lead the way with their application. If you’re into sailing you [...]
Yesterday I had a very nice evening. First a visit to Berghslive. Lot’s of student. Lot’s of great work. I actually ended up buying one of the students pieces. I’ll show you what that was in a couple of days.
After that followed a date with Mr Aviation, Ms Gin Fizz, a dame called Strawberry Blizz, [...]
I haven’t really spent to much time blogging about what I’m actually am doing besides blogging. However, for some time now I’ve been working with everything from re-branding, advertising, digital communication to point of sales, packaging and raw problem solving for both Swedish and foreign brands. Some of the projects are pretty darn cool but [...]
Everyone that works in communication shares a wet dream and it spells word of mouth.
Creating something that grows a life of its own without the support of mainstream media is what buzz and viral marketing is all about. But when we talk about creating buzz we seldom mention the dark side of the trade.
This visualization [...]
ronnestam.com was voted Sweden’s first blog on Innovation, future trends and digital communication. It’s written by Johan Ronnestam. He's widely regarded as one of Sweden’s leading speakers and authorities in the field of modern creative and conceptual thinking and skill of innovating brands and their communication.
