There are no secret formulas, no secret recipes or magic potions when it comes to social media marketing. All you’ve gotta do is take in one single fact: People have moved lots of their behaviors online and you’ve gotta follow.
To succeed in moving your business, communication and advertising into the digital world, ask yourselves the following questions:
- If people search for things related to my business via Google - how can I make sure they find me?
- We’ve used to organize events in the real world - where can we organize events in the digital world?
- When people started to use phones you gave your sales people phones - why are you not giving them Skype, MSN, Twitter, Facebook and live streaming accounts?
- You would never automate a personal relation that could lead to sales - why are you automatic every single sales process online?
- People don’t listen to brands, they listen to other people - how can we make sure other people say good things about us?
- Since people tend to spend their time alone behind the screen - how can we continue to build human digital relations using video, photos and copy?
- In the real world you do PR towards paid media – how can you shift your PR activities to be picked up by earned media online?
- Traditionally you’ve spent lots of money on media - how can you shift focus to spending lots of money on value that leads to eyeballs online?
- In the offline world you would value how people navigate in your store - how much do you value how people navigate in your online world?
- Building a great house requires an well paid architect – why then are you hiring the cheapest architect when building a great online presence?
- In the old world comparing products was hard - does your products stand the future transparency were everything can be compared?
- Back then you could create a 3 year marketing plan – what can you do to turn it into a 3 month marketing plan?
- Focus groups used to lead you right - is your organization prepared to listen to real time data instead?
- Building brands took years and years - how can you build your brand in months?
- Competitors introduced themselves at the next fair - are you prepared for the ones who wont introduce themselves at all and don’t care about the old way of doing business, only your old customers?
- You used to write business plans - how can you get moving and learn on the way.
If you’ve got 15 right answers then you’re fine. If not – start running!
State your problems first. Then it might turn out social media is not what you need. And if it is. The do something unique made to work. Don’t just treat it like another channel where you can dump your offline activities.
A sloppy little drawing I did this morning inspired by the works of Al Baik.
Oh…like when you do traditional advertising you actually need money. It’s not free to reach success. And oh nr 2 – online communication is about creating equity over time. Campaigns might work every now and then but overall you should strive to build a socially distributed content driven platform over time. Then you might get fans. Might…
Think social media and conversational marketing might be the next train to heaven for your brand but don’t know where to board? Well, here’s three social media marketing models that will make sure you’ll find your station.
If you wanna get moving into the social country of love where conversation rules you’ve gotta get one thing straight. Valuable content is king. Buying a loudspeaker and start tweeting wont get you anywhere. Swedish brands like Comhem and Boxer have effectively proven that just twittering the 140 sign language doesn’t earn you any followers. Every social network will provide you with it’s own possibilities and traps. A well executed strategy is a must or you’ll end up in a minefield.
Here are 3 models by Johan Ronnestam that will guide your brand towards a successful social media strategy.
3 Models That Will Guide You Into The Social Media Landscape
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The Social Staircase
The Social Staircase is a model that focus on the overall process. It’s the stuff that pays for your ticket to love.
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The Social Tool Matrix
Now you know what kind of presence your business needs. Now it’s time to map the tools to make sure you know what to keep your mouth shut, when to speak and when to listen.
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The Social Viral Spiral
This is about speed. Spread that love I’m talking about below. But make sure you do it with finesse and timing. Create a couple of Social Viral Spirals and you’re ready to make out!
How your brand makes good use these three [click to continue…]
I am a Swede. We’re not supposed to say we’re good at something. In fact even when others say we’re good we’re not supposed to say that either. We even have a name for it – ‘Jantelagen‘.
But I’m not like other Swedes and on top of that I’m pretty darn proud about the fact that the readers of Microsoft Advertising and Indikats monthly newsletter have named me Swedens most influential authority within the field of digital communication and innovation. Thank you!
Read it in Swedish or English (Google Translated).
So there you are. Heading a beer brand. You’ve turned into a ‘baldy’ since most of your hair has fallen off due to crazy competition, expensive media investments leading nowhere, a product that is older than your ancestors (I’m talking the ones that lived before we had bikes and shit). Now you want people to drink more of that golden product of yours. What do you do? Advertise? Hell no!
Easy. You stop that advertising stuff you’re doing and launch a product instead. As a matter of fact you launch a bag of crisp to complement your product. Smart as hell. This is exactly what the guys down under at Droga 5 Australia managed to convince beer brand Victoria Bitter to do.
Result then? Better brand visibility in-store very close to the actual beer buying decision. Double your revenues (if it tastes good that is) and on top of that – Salt. Yes, that white little thing that melts on your tongue and makes you crave more…you guessed it..beer!
Now there’s innovative advertising for ya!
December 30, 2009
in Books,Cases,Entrepreneurship,Innovate,Link of the day,My Books,People,Research,SEO,Social communication,The trend is my friend,branding,presentations
I’ve always wanted to write a book. This is NOT it!
So far this year my blog have had more than 115 000 unique visitors and just over 240 000 visits. I’ve written more than 500 blog posts covering everything from design, gadgets, trends, technology, advertising, innovations, personal things, branding and more.
About 28% of the visitors during this last year have ended up reading a post that was tagged with branding. That’s probably not a coincidence since besides trends and creativity I’d say branding is the subject that is the most dearest to me.
When I’ve been looking deeper down into the stats I’ve seen that many of you visitors haven’t really explored my blog beyond the posts on the first page or the actual post you came to read. This is why I thought it made sense to gather them all like this – ‘Top 10 Blog Posts on Future Branding and Communication From Ronnestam.com’ - My first book.
A Book, MashUp, PDF or Whatever You Wanna Call It By Johan Ronnestam
Even though this isn’t actually what I would call a book it’s been the perfect opportunity for me to experiment with the production process of a book. I’ve put a big block in my calendar covering January, February and March and if everything goes right I will present my ‘real’ book sometime in April or May next year. It will be a book on how to integrate future communication with product and service development. One things for sure – I’m doing it on my own. But for now you have to do with this first book, mashup, pdf or whatever you wanna call it.
4 Ways to get your hands on Top 10 Blog Posts on Future Branding and Communication From Ronnestam.com With Love
1. Buy a signed copy of the printed book – 39€ including shipping world wide.
I’ve printed 150 books in Denmark at Norhaven. Out of those 150 I’m giving 50 signed copies away to the first 50 Twitter retweets of this post (if you live outside Sweden you have to pay for the shipping). If you wanna get your hand on one of the other 100 signed ones you either hope to get one at one of my speaking occasions during 2010 or you contact me to buy one for €39 including shipping costs.
2. Download the PDF for free (pay by linking or tweeting this blog post)
Here’s the PDF if you wanna download it and read it off your [click to continue…]
This post is probably most stupid post one can write since CEO’s and board members seems to have decided to stay behind with the dinosaurs while the rest of us look for new ground where we can thrive and prosper. Basically on average they read three local newspapers of their own choice, Wall Street Journal, Time Magazine and watch a couple of TV channels. They haven’t got a clue about blogs, feed readers and social networks. But I’ll give it a go anyway.
Dear CEO and board member. In most cases you’re probably +40 years old. You have a wife, two kids and live in a house that cost above average. Two cars in the garage and a [click to continue…]
I am sitting in Nacka, Sweden outside the office of one of my clients. My attention is drawn to a Tweet from Richard Gatarski, Weconverse, that points my eye towards a live Bambuser feed from the Berghs School of Communication.
Richard is right now streaming the opening lesson for the 2009 class of advertising at the Berghs School of Communication.
THIS IS A SHIFT in more ways than one.
- Richard Gatarski is the king of digital communication and future trends. In other words the students meet someone from the world of internet in their first lesson – not any old advertising guru.
- This is a school where students pay to learn. Yet I can follow their opening seminar online via bambuser. Openness!
- Richard is opening up backchannels on Twitter and Bambuser. The students learn about open conversations.
- Mobile internet. A couple of minutes ago a few students waved their arms in the class room as to see themselves that they were really live. Their getting the picture.
- Schools will open up. Schools will change. Schools will adapt new technologies. I just hope this happens to a lot of them before my kids start.
Richard is heading Berghs into the future of communication. Rock on!
Berghs are learning from the best. Rock on!
