Innovative communication and advertising from Sweden with love
A couple of month ago I received my Makerbot Replicator 2 3D printer. Even though I’ve been speaking about the revolution 3D printing presents one can not really understand the impact of 3D printing before you actually have a 3D printer at home. My first prints were a couple of toys for my kids inspired by the classic [click to continue…]
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Häromdagen fick jag ett mail från Anton Johansson. Han frågade om jag ville vara med i en bloggstaffett för framtidskommissionen. Framtidsstafetten är ett försök att bredda framtidsdebatten genom att fånga upp röster, kunskap och perspektiv som behöver höras i det pågående samtalet om framtidens samhällsutmaningar i Sverige.
Självklart ville jag vara med. Samtidigt så är frågan som ställdes, “vilka viktiga samhällsutmaningar Sverige står inför på längre sikt, mot år 2020 och år 2050″, så omfattande och stor att man baxnar. Jag har ju både skrivit och talat om det här förr så ämnet är bekant, samtidigt får man lätt skrivkramp av så stora frågor.
Jag funderade länge på vad jag skulle skriva om nu när jag fick chansen att kanske få vår statsminister att lyssna. Det uppenbara skulle kanske varit att skicka mina rekommendationer om hur vi borde förändra skolan som leverar ännu en årskull anpassad för gårdagens ekonomi, eller kanske lägga ut mina tankar om hur vi måste sluta se på Sverige som en industri som konstant måste effektiviseras och optimeras, tycka till om problemet att våra politiker distanserar sig mer och mer från oss vanliga människor för varje år som går eller kanske påpeka att media har en alltför stor makt över samhällsdebatten. Men jag kom till slut fram till ett annat perspektiv.
Vi går en framtid till mötes där omsättning och vinst rinner ur företagen i takt med att den globala konkurrensen ökar fortare än någonsin. Länder som Kina och Indien med enorma folkmängder skapar nya regler för världshandel. Afrika bubblar sakta bakom kulisserna. Men framförallt sker en extrem digitalisering av såväl produktion, marknadsföring och leverans av produkter och tjänster som på sikt leder till mindre jobb – oavsett hur många företag vi startar. Hur ska Sverige förbereda sig på den här framtiden?
Kostnaden för teknologi har traditionellt varit hög, vilket har lett till att vi fått betala höga priser för produkter och som följd av det har utbudet varit begränsat. Dessutom har det krävts stora mängder kapital för att marknadsföra och sälja dessa produkter. Det här kallar jag Marknad 1.0. Vi ser nu en början på en extrem digitalisering [click to continue…]
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As of monday this week you can spot the latest TVC created for Marginalen Bank.
This sweet little flick is the latest short film (I see it more as a short film than a TVC) in a series of three (1 & 2) created by me for Marginalen Bank, the brand I took part in developing and launching last fall. This time I’ve written and Art Directed it. As usual I’ve partnered with Caroline Karlström to make sure the project was delivered on time and quality. This time we contracted Mr Potemkin, aka Magnus Östergren to make sure the dream came alive.
Malin Erkonnen made us all smile with her fantastic illustrations and finally as always we had Erik Heusler produce the music.
This is of course just one of many activities going on right now but I wanted to share this little beauty with you.
I hope you like it!
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Last summer I got on a train leaving Stockholm for Gothenburg. Together with freelancing project manager, planner and colleague Caroline Karlström I had a meeting set up with diving brand Poseidon. This was the start of a project where I truly had the opportunity to work with all aspects of branding and creative communication.
A dream project.
Ingvar Elfström, the founder of Poseidon back in 1958.
Back in 1958 this brand was founded by a young Swedish diver, Ingvar Elfström. Since then the brand has become famous for unique, different and great products. However over the last couple of years they’ve lost speed when it comes to innovation and marketing initiatives.
But then something happened. The company was bought by a small group of investors three years back. Headed by visionaire Kurt Sjöblom they set out on a journey – to develop the first ever automated rebreather for recreational divers.
This was why we were there. About a year from launch Kurt and his team felt they needed to do something about the brand. And after a successful meeting that actually started with me diving [click to continue…]
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I spent far to much of my youth riding my snowboard, so getting me into MIT would probably involve both bribes and plastic surgery. But if I had, the MIT Media Lab is for sure the place to be if you wanna tap into the future for real.
Hidden in room 320 you’ll find Pattie Maes and her Fluid Interfaces Research Group. This is a part of MIT where the goal is to radically rethink the human-machine interactive experience. Pattie and her students has already brought us tons of cool stuff like the wearable computer interface and the Stiftables (that I’ve written about before).
Well, this morning when I browsed through the Shapeways blog I feasted my eyes onto the Fluid Groups latest vision for the future – a 3D food printer called Cornucopia. You heard me right. The 3D food printer.
This little beauty, yet to be seen in real life, will let you print your food. Get it? Cornucopia’s cooking process starts with an array of food canisters, which refrigerate and store a user’s favorite ingredients. [click to continue…]
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This last year, 2009 has been a blast in many ways. Almost every day I’ve received interesting news from friends, other bloggers and my RSS feeds. Even thought we’ve seen one of the most severe economical downturns this year it seems advertising, communication and technology has been the business to be in.
Brands seem to have learned from the history and brand spend has rather gone up than down for a lot of brands. We’ve also seen Twitter and Facebook continue to grown faster than anything else on the planet and social media and open technologies has prospered due to that fact. The iPhone has continued to grow and Android is picking up it’s pace. Google has released lots of new cool products even though the Wave didn’t really become the clean double over head a lot of us expected.
Most brands have been looking for one-offs and as I look back at the 2009 Cannes Lions winners it strikes me that I can’t really remember one single campaign that stood out and changed the world of advertising. We’re slowly moving away from bought space to earned space, this is most certainly the reason why my brain plays these tricks with me.
I’m not gonna spend more of this post summing up 2009. Other people, papers, bloggers and personalities has done a great job doing this already. Instead let’s move on to 2010.
Click for a larger image
This is more of a change in how we live, consume, work, advertise and communicate. We will of course use all technology available to become more real but we will strive to make things more realistic, true [click to continue…]
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Formula one may be the most expensive sport in the world and only a few of us will ever steer one of those super cars. This season a lot of new rule changes has been implemented in order to increase the interest for F1. But how do we, the everyday people understand what those changes are all about?
This great video that I found over at Infosthetics takes you on a ride you wont forget. We’re seated along with F1 Red Bull racing team driver Sebastian Vettel who explains what the new rules are all about. While doing so he of course positions Reb Bull as a pretty cool racing team.
“We only got 8 engines per season, that means the engines has to last 3 races instead of 2”
Poor bastards!
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I know. This girl isn’t really competing with real actresses…yet. But in 10-15 years time, powerful computers, 3D software as easy as textpad and downloadable models with different voices to go will become the must have tools for every Art Director out there who is looking to fulfil his/her new idea for a TV commercial.
Oh, forgot. There won’t be any TV commercials.
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