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	<title>Blog of Ronnestam &#187; 16:9</title>
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	<description>Innovative communication and advertising from Sweden with love</description>
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		<title>What Does The New York Times Know That We Don&#8217;t?</title>
		<link>http://www.ronnestam.com/what-does-the-new-york-times-know-that-we-dont/</link>
		<comments>http://www.ronnestam.com/what-does-the-new-york-times-know-that-we-dont/#comments</comments>
		<pubDate>Wed, 02 Dec 2009 22:44:19 +0000</pubDate>
		<dc:creator>ronnestam</dc:creator>
				<category><![CDATA[Innovate]]></category>
		<category><![CDATA[The trend is my friend]]></category>
		<category><![CDATA[Usability]]></category>
		<category><![CDATA[16:9]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[new york times]]></category>
		<category><![CDATA[nytimes]]></category>
		<category><![CDATA[skimmer]]></category>
		<category><![CDATA[sports illustrated]]></category>
		<category><![CDATA[tablet]]></category>

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		<description><![CDATA[A couple of hours ago the New York Times launched an update of the skimmer interface I wrote about earlier this year. It&#8217;s an alternative way to browser their online magazine. They call it The Times Skimmer. The new interface let&#8217;s you navigate between different sections of their paper by only using the arrows on [...]]]></description>
			<content:encoded><![CDATA[<p></p><p><span class="drop_cap">A</span> couple of hours ago the New York Times <a href="http://phx.corporate-ir.net/phoenix.zhtml?c=105317&amp;p=irol-pressArticle&amp;ID=1361018&amp;highlight=" target="_blank">launched</a> an update of the skimmer interface <a href="http://www.ronnestam.com/new-york-times-reinvents-online-newspaper-reading-with-a-new-skimmering-interface/" target="_self">I wrote about earlier</a> this year. It&#8217;s an alternative way to browser their online magazine. They call it <a href="http://www.nytimes.com/timesskimmer/" target="_blank">The Times Skimmer</a>. The new interface let&#8217;s you navigate between different sections of their paper by only using the arrows on your keyboard. The GUI also lets you switch fast between articles and once you&#8217;re done reading one you can easily move on to the next.</p>
<p><img class="alignnone frame size-full wp-image-3692" title="nytimes_skimmer_interface" src="http://www.ronnestam.com/wp-content/uploads/2009/12/nytimes_skimmer_interface.jpg" alt="nytimes_skimmer_interface" width="480" height="333" /></p>
<h3>Times Skimmer features the following seven display options:</h3>
<ul>
<li>Stories displayed in a grid</li>
<li>Content displayed based on editorial ranked feeds</li>
<li>Headlines displayed in a list</li>
<li>Content presented in the classic typeface Helvetica</li>
<li>Content displayed against a black background</li>
<li>Headlines and brief summaries displayed in a wrap-around format</li>
<li>Headlines, bylines and brief summaries displayed in a design similar to word magnets for refrigerators</li>
</ul>
<p><span class="drop_cap">A</span>fter I&#8217;ve been spending a couple of minutes with this updated interface I&#8217;m struck by what now seems obvious. Isn&#8217;t this interface perfectly adapted to be read of a <a href="http://en.wikipedia.org/wiki/Aspect_ratio_%28image%29" target="_blank">16:9</a> touch screen. Of course it resizes as you scale your browser, but that only means it will support a rotation.</p>
<p><img class="alignnone frame size-full wp-image-3693" title="apple_table_nytimes" src="http://www.ronnestam.com/wp-content/uploads/2009/12/apple_table_nytimes.jpg" alt="apple_table_nytimes" width="480" height="319" /></p>
<p><span style="color: #333333;"><em>Is The New York Times preparing for an Apple Tablet or maybe a reading device of their own?<br />
</em></span></p>
<p>Every time <a href="http://www.apple.com/" target="_blank">Apple</a> has launched a new gadget they&#8217;ve made sure they gained some support by a selection of leading brands already tuned into their new shit. Well, in that case &#8211; could the Skimmer interface from The Times be exactly such a partner. If so&#8230;will we finally see an Apple Tablet in the near future?</p>
<p><em>Well. I&#8217;m sure about one thing. I&#8217;ll get my hands on one asap!</em></p>
<h3><span style="text-decoration: underline;">Update!</span><em> </em></h3>
<p>It seems more mags than The Times are preparing. I spotted this one this morning yesterday on YouTube. It&#8217;s Sports Illustrated&#8217;s version of a tablet prepared digital mag.</p>
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