This is experimental BUT great advertising

Got this one from the Fallon Planning blog. And it’s so grabbing that I found myself watching the full 7 minutes.
Brief
Create an online viral video that shows peoples love for the Burger King Whopper.
Problem
We cannot tell people what a great product The whopper is, we have to get our customers to tell the story. But it has to feel real.
Solution.
Stop selling The Whopper and get peoples reactions on tape.
Result
See for your selves.

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