There is advertising that makes you go 'wow' and there is advertising that makes you 'noo'

This wonderful piece made for The Red Cross and found on FFFFound definetely make me go wow. I’ve seen it before but then today it passed by my eyes when image browsing. To me this is a great idea executed in the smartest way. Wonderful thinking when it comes to integrating the logo inside the actual ad instead of the classical signage. Definitely makes me tick.