Can extreme differentiation turn anything into luxury?

Danish Brewery, Jacobsen Brewhouse has released the most expensive beer in the world. This little drug is called Vintage Nr. 1. The price tag is €261. It’s funny. Neil French, legendary copywriter created a campaign for Singapore Press Holdings that was to prove to clients who

What the F**K is social media

Found this great presentation by Marta Kagan on Slideshare.net. Another eye opener for you guys/girls out there who hasn't really understood what social media means to the future of communication. A couple of qoutes from the presentation: Only 18% of TV ad campaigns generate positive ROI 90% of people

BMW innovates

Nothing impresses me like a company that has found out exactly what they should do to build their brand and then sticks to the formula. I don't drive a BMW but I must say these guys from Germany are not far from making me into a

First shock absorber on Mars?

In case you missed it there is now a lander called Phoenix on Mars. The thing landed 17:07 local time on Mars (what the hell that now is).  This view of one of the footpads of NASA's three-legged Phoenix Mars Lander shows a solid surface at the

iPhone Earth

Met a guy today that said: "iPhone is kind of overrated, it's just like another mobile but not as good" What he and a lot of other people don´t understand that it's not about the phone, it's about the open platform, the touchscreen and motion sensor.

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