A diving brand brought to life

The mission. To re-brand Poseidon and bring their marketing strategies into the 22 century. Our task was to create a cross-functional and multi-dimensional definition of the Poseidon brand. Once that was done we set out to design and dramatise a differentiated brand experiences across the entire value chain and customer journey. Here’s a taste of the project.



Strategy, Creative & Art Direction: Johan Ronnestam
Design: Esa Tantuu
Digital design: Kristian Packalen
Copywriter: Judy Olsen
Project Management: Caroline Karlström
Photography Sea-life: Wayne Levin
Photography Still: Andreas Lübeck


Poseidon Diving


Branding, Creative Direction, Design, Digital, Photography, Strategy