Color is key
I was reading a great post on the 7 ingredients of good corporate design when I found an interesting fact: “research by the Institute for Color Research reveals all human beings make a subconscious judgment about a person, environment, or item within 90 seconds of initial viewing and that between 62% and 90% of that assessment is based on color alone.”
That’s something to consider when choosing, changing or adding color to a brand. One of my favorite resources for Color is Colorlovers. Playing around with Kuler is another hobby of mine.