BMW innovates

Nothing impresses me like a company that has found out exactly what they should do to build their brand and then sticks to the formula. I don't drive a BMW but I must say these guys from Germany are not far from making me into a

What is this Social Media?

Today I am: happy about iPhone 3G, working on signing people up, had Japanese Gyoza for lunch and talked to Björn. Björn, is a good friend of mine who tipped me about a YouTube video that outlines what Social Media is all about in a very

The advertiser who forgot who he is married to

In case you haven't seen this video from Microsoft Advertising you should take a look. It says a lot about the challenge with modern communication-  If you have - then continue down to the second video in this post and learn about the sequel "Inspiration anyone"

iPhone Earth

Met a guy today that said: "iPhone is kind of overrated, it's just like another mobile but not as good" What he and a lot of other people don´t understand that it's not about the phone, it's about the open platform, the touchscreen and motion sensor.

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