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	<title>Comments on: Successful Culting of Brands: 10 Easy Steps – A Book Tip &amp; My Reflections</title>
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	<link>http://www.ronnestam.com/successful-culting-of-brands-10-easy-steps-%e2%80%93-a-book-tip-my-reflections/</link>
	<description>Innovative communication and advertising from Sweden with love</description>
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		<title>By: Gorillaz marketing &#8211; creating a cult brand &#124; Ben Lloyd on digital marketing, media and culture. Evolution of The Digital Ape</title>
		<link>http://www.ronnestam.com/successful-culting-of-brands-10-easy-steps-%e2%80%93-a-book-tip-my-reflections/comment-page-1/#comment-22752</link>
		<dc:creator>Gorillaz marketing &#8211; creating a cult brand &#124; Ben Lloyd on digital marketing, media and culture. Evolution of The Digital Ape</dc:creator>
		<pubDate>Fri, 28 May 2010 14:40:34 +0000</pubDate>
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		<description>[...] came across a cracking article by  Johan Ronnestam on Douglas Atkin&#8217;s – ‘The Culting of Brands. But  &#8220;for instances&#8221; and real [...]</description>
		<content:encoded><![CDATA[<p>[...] came across a cracking article by  Johan Ronnestam on Douglas Atkin&#8217;s – ‘The Culting of Brands. But  &#8220;for instances&#8221; and real [...]</p>
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		<title>By: Ben Lloyd</title>
		<link>http://www.ronnestam.com/successful-culting-of-brands-10-easy-steps-%e2%80%93-a-book-tip-my-reflections/comment-page-1/#comment-22063</link>
		<dc:creator>Ben Lloyd</dc:creator>
		<pubDate>Fri, 26 Mar 2010 17:45:21 +0000</pubDate>
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		<description>Great list but what happened to 6? Where is the l&lt;3ve?</description>
		<content:encoded><![CDATA[<p>Great list but what happened to 6? Where is the l&lt;3ve?</p>
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