Steve Jobs and Apple will replace the Apple TV with a 10” wireless iMedia remote control.

apple_imedia_10_inch_screen

The new Apple iMedia? (isn’t it strange that Apples iTunes interface is made for exactly a 10″ screen)

All over the net people are buzzing about what will come from Apple the next WWDC event in June. Reports says Apple has ordered a bunch of 10” displays that might be used to build a Tablet Mac, HD iTouch or a business iPhone. From these alternatives I think the HD iTouch is the most probable rumor (at least I hope so). However I think we should take it a couple of steps further than people have done so far.

Today I had a little discussion about this subject with Alexander Drewniak and Björn Alberts and I decided to publish my thoughts here as well.

Here is what I would do If I were Steve Jobs.

I would launch a 10” version of the iTouch that has a combination of the iTouch and Apple TV interface inside and call it iMedia.

The new Apple iMedia to be launched at the 2009 WWDC event would include a wireless HDMI plug that made it possible for me to sit at home, using the it to browse Apple TV, my iTunes application, the internet and remotely control my TV.

This way I’d have full access to Apple TV, everything that sits in my iTunes, YouTube, Vimeo, Blip, etc and my regular old TV. Sony, Samsung, Philips and the other old dragons would of course be invited to build remote control widgets for their respective TV screens, DVD, Bluerays etc.

The iMedia has all the features from the iPhone except the actual phone functionality. I’d include the same kind of SDK that the iPhone got and since the iMedia had wireless internet, people could build social networking apps, games I could play on the TV and everything else you can (and can not) think of.

The GPS would of course let you browse popular channels and content within your geographical area. The gyro would let you control car games on your TV with the remote control as a steering wheel. Quiz games would be the ‘shit’ on this one!

Another feature would be the camera. This beauty would include not one, but two cameras – one on each side. This way you could use it for iChat, Skype, MSN camera or record things to put online live on sites like Bambuser or Ustream.

Of course once I left home I could bring my iMedia with me and use it anywhere however I wanted.

Result?

The Apple iMedia would disrupt the use of a TV the same way the Ipod once helped disrupt the music industry. On top of that you would challenge the home entertainment system market and the gaming consoles. It would change our TV behavior forever and truly bring Internet to our living rooms. Consuming entertainment & media at home would never be the same again.

June – stay tune!

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Curiosity. My greatest asset. Born 1971 and Raised in the suburbs of style city Stockholm, creativity was always a part of growing up. With a background as a former snowboard professional (with among others Greger Hagelin from WE and Per Holknekt from Odd Molly as sponsors) and one of the few in the world who nailed a 1440° spin, I started my career on the buyer side. Marketing exclusive golf brands such as Mizuno, King Cobra and Goldwin gave me insight into the demands of advertisers and consumers but foremost the complexity behind how products actually make it into the stores. Always full of ideas, I felt I needed to move on to the creative side of the business. Internet, on the rise in Sweden drew me into the digital revolution already in 1994. In 1998 however I joined Framfab, one of the late 90’s fast-moving companies. As a concept developer and key account manager I parted in creating award winning projects for clients like Vattenfall , Bredbandsbolaget, Nike Europe and Volvo Cars. I also held a position within Framfab Innovation. The incubator of new ideas within Framfab. After Framfab had grown in just two years from 130 employees to 3400, I felt I needed to move to a smaller organization. Abel & Baker - in 2001 the worlds most awarded digital advertising company attracted me. At A&B I tool part in winning the global account for adidas, but I also worked with MTV, Nokia, Toyota, Årets Kock, ICA and the Red Cross. In 2002 I left Abel & Baker to found something of my own - Foreign. Foreign - an ideas creator with focus on the communication of tomorrow - based in Stockholm, Sweden. Foreign quickly grew to 27 employees and was awarded in the Cannes Lions, D&AD, New York Festivals, London International Advertising Awards, Epica, Clio, Cresta and other award shows every year since start up. Foreign launched both digital and integrated global campaigns for BMW Motorrad, MTV, H&M, IKEA, Omega, Beckers, Com Hem, Intersport, Kosta Boda, adidas International and many more. In September 2008 I took the decision to close Foreign down after almost 7 years. I’m now consulting within the same business on my own. Apart from Foreign I’ve also founded WhiskyGrotto.com and Co-Founded PremierGoals.com. Thru the years, leadership and success has been important, but enjoying life, loyalty and sincerity is what drives me further. I consider my part in motivating adidas to let fairly small Foreign handle adidas global digital World Cup campaigns my proudest moment in business. The birth of my two daughters Ebba & Linn is my proudest moment in life.

  • http://www.iRemedi.com/ Sridhar Bhat

    Absolutely!

    We are approved developers for the iPhone and I cannot agree with you more. The paperback size or slightly bigger size has been dying for someone to innovate to bring the internet world with the amazing touch interface.

    Amazon’s kindle was just that. It kindled people’s interest but never quite took us where an Apple iMedia would. Like you say, this would give a serious run for Wii and XBOX and help bring human movements into the TV like never before. I can imagine all kinds of accessories around this with a game in motion where you can play it live on TV.

    Looks like the tea leaves say by Christmas this year, all the iPieces will come together. Besides disrupting the digital life around couch, expect this to hit the cars not just as a GPS but also the movie player. We are waiting breathlessly for to see what dreams may become!

  • http://www.iRemedi.com Sridhar Bhat

    Absolutely!

    We are approved developers for the iPhone and I cannot agree with you more. The paperback size or slightly bigger size has been dying for someone to innovate to bring the internet world with the amazing touch interface.

    Amazon’s kindle was just that. It kindled people’s interest but never quite took us where an Apple iMedia would. Like you say, this would give a serious run for Wii and XBOX and help bring human movements into the TV like never before. I can imagine all kinds of accessories around this with a game in motion where you can play it live on TV.

    Looks like the tea leaves say by Christmas this year, all the iPieces will come together. Besides disrupting the digital life around couch, expect this to hit the cars not just as a GPS but also the movie player. We are waiting breathlessly for to see what dreams may become!

  • http://bjornalberts.com/ Björn Alberts

    Since Steve Jobs is away from work a couple of months, maybe you could be acting att Apple?

  • http://bjornalberts.com Björn Alberts

    Since Steve Jobs is away from work a couple of months, maybe you could be acting att Apple?

  • http://www.ronnestam.com/ ronnestam

    Sridhar and Björn. Thanks for great comments. Especially yours Björn ;) When can I start?

  • http://www.ronnestam.com ronnestam

    Sridhar and Björn. Thanks for great comments. Especially yours Björn ;) When can I start?

  • http://bjornalberts.com/ Björn Alberts

    If we ask what Bill Gates thinks; never. ;-)

  • http://bjornalberts.com Björn Alberts

    If we ask what Bill Gates thinks; never. ;-)

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