Social Marketing Simplified

There are no secret formulas, no secret recipes or magic potions when it comes to social media marketing. All you’ve gotta do is take in one single fact: People have moved lots of their behaviors online and you’ve gotta follow.

To succeed in moving your business, communication and advertising into the digital world, ask yourselves the following questions:

  1. If people search for things related to my business via Google - how can I make sure they find me?
  2. We’ve used to organize events in the real world - where can we organize events in the digital world?
  3. When people started to use phones you gave your sales people phones - why are you not giving them Skype, MSN, Twitter, Facebook and live streaming accounts?
  4. You would never automate a personal relation that could lead to sales - why are you automatic every single sales process online?
  5. People don’t listen to brands, they listen to other people - how can we make sure other people say good things about us?
  6. Since people tend to spend their time alone behind the screen - how can we continue to build human digital relations using video, photos and copy?
  7. In the real world you do PR towards paid media – how can you shift your PR activities to be picked up by earned media online?
  8. Traditionally you’ve spent lots of money on media - how can you shift focus to spending lots of money on value that leads to eyeballs online?
  9. In the offline world you would value how people navigate in your store - how much do you value how people navigate in your online world?
  10. Building a great house requires an well paid architect – why then are you hiring the cheapest architect when building a great online presence?
  11. In the old world comparing products was hard - does your products stand the future transparency were everything can be compared?
  12. Back then you could create a 3 year marketing plan – what can you do to turn it into a 3 month marketing plan?
  13. Focus groups used to lead you right - is your organization prepared to listen to real time data instead?
  14. Building brands took years and years - how can you build your brand in months?
  15. Competitors introduced themselves at the next fair - are you prepared for the ones who wont introduce themselves at all and don’t care about the old way of doing business, only your old customers?
  16. You used to write business plans - how can you get moving and learn on the way.

If you’ve got 15 right answers then you’re fine. If not – start running!

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Curiosity. My greatest asset. Born 1971 and Raised in the suburbs of style city Stockholm, creativity was always a part of growing up. With a background as a former snowboard professional (with among others Greger Hagelin from WE and Per Holknekt from Odd Molly as sponsors) and one of the few in the world who nailed a 1440° spin, I started my career on the buyer side. Marketing exclusive golf brands such as Mizuno, King Cobra and Goldwin gave me insight into the demands of advertisers and consumers but foremost the complexity behind how products actually make it into the stores. Always full of ideas, I felt I needed to move on to the creative side of the business. Internet, on the rise in Sweden drew me into the digital revolution already in 1994. In 1998 however I joined Framfab, one of the late 90’s fast-moving companies. As a concept developer and key account manager I parted in creating award winning projects for clients like Vattenfall , Bredbandsbolaget, Nike Europe and Volvo Cars. I also held a position within Framfab Innovation. The incubator of new ideas within Framfab. After Framfab had grown in just two years from 130 employees to 3400, I felt I needed to move to a smaller organization. Abel & Baker - in 2001 the worlds most awarded digital advertising company attracted me. At A&B I tool part in winning the global account for adidas, but I also worked with MTV, Nokia, Toyota, Årets Kock, ICA and the Red Cross. In 2002 I left Abel & Baker to found something of my own - Foreign. Foreign - an ideas creator with focus on the communication of tomorrow - based in Stockholm, Sweden. Foreign quickly grew to 27 employees and was awarded in the Cannes Lions, D&AD, New York Festivals, London International Advertising Awards, Epica, Clio, Cresta and other award shows every year since start up. Foreign launched both digital and integrated global campaigns for BMW Motorrad, MTV, H&M, IKEA, Omega, Beckers, Com Hem, Intersport, Kosta Boda, adidas International and many more. In September 2008 I took the decision to close Foreign down after almost 7 years. I’m now consulting within the same business on my own. Apart from Foreign I’ve also founded and Co-Founded Thru the years, leadership and success has been important, but enjoying life, loyalty and sincerity is what drives me further. I consider my part in motivating adidas to let fairly small Foreign handle adidas global digital World Cup campaigns my proudest moment in business. The birth of my two daughters Ebba & Linn is my proudest moment in life.