Students over at the Berghs School of Communication asked for some advice on research about social networking behaviours in Europe.
As I gathered my links and sources from my Delicious account I ran into this wonderful presentation below by Tom Smith from Trendstream. The presentation was given by Tom to the IAB Europe Social Media Research Showcase, sharing insights from Wave 1 of the Global Web Index. It’s well composed and extremely valuable if you’re into branding, communication, advertising, business development and social media. So I thought I should share it with you too!
Tom lists three big trends that will impact your brand in 2010 based on Social Media involvement across Europe.
- The passive impact of social media is bigger than the active one
- We increasingly consume content and information based on the consumer network
- Digital networks are much now bigger than our face to face ones