Turn Your Business Into A Smarter Social Business

A common question I get from companies is “How do we get people inside our company to spend time on our intranet”. My answer is always – “make sure you tie your intranet closely to your daily operations”.

Make people feel visiting the intranet has something to do with their work and not only for the fun of it. Only this way will you create the need for the collaboration, socialization and engagement that an active intranet (and your company) needs. This however turns out to be a major problem for most companies since it’s to freaking hard and expensive to integrate ERP systems with existing intranet technologies.

Well – not anymore. Through Mashable I learned today that Salesforce is launching Salesforce Chatter. This is a Facebook lookalike that integrates email, intranet, office solutions, ERP systems and more into one platform built on the cloud concept Force. On top of that Chatter actually lets you connect the real Facebook and Twitter. (Sad for you companies that doesn’t allow your staff to spend time on Facebook and Twitter).

Salesforce, that for example also provides the engine behind Dell Ideastorm and My Starbucks idea and Salesforce CRM has got things wired huh?

Honestly there’s simply no need for any company to keep their building on their own intranet. Press delete and move to something like Chatter and you’ll see people will start to interact. After all, if their not they’re loosing business.

If you wanna stay ahead of the game tomorrow you can simply not stay put in systems that cost a fortune and becomes updated every third year.

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Curiosity. My greatest asset. Born 1971 and Raised in the suburbs of style city Stockholm, creativity was always a part of growing up. With a background as a former snowboard professional (with among others Greger Hagelin from WE and Per Holknekt from Odd Molly as sponsors) and one of the few in the world who nailed a 1440° spin, I started my career on the buyer side. Marketing exclusive golf brands such as Mizuno, King Cobra and Goldwin gave me insight into the demands of advertisers and consumers but foremost the complexity behind how products actually make it into the stores. Always full of ideas, I felt I needed to move on to the creative side of the business. Internet, on the rise in Sweden drew me into the digital revolution already in 1994. In 1998 however I joined Framfab, one of the late 90’s fast-moving companies. As a concept developer and key account manager I parted in creating award winning projects for clients like Vattenfall , Bredbandsbolaget, Nike Europe and Volvo Cars. I also held a position within Framfab Innovation. The incubator of new ideas within Framfab. After Framfab had grown in just two years from 130 employees to 3400, I felt I needed to move to a smaller organization. Abel & Baker - in 2001 the worlds most awarded digital advertising company attracted me. At A&B I tool part in winning the global account for adidas, but I also worked with MTV, Nokia, Toyota, Årets Kock, ICA and the Red Cross. In 2002 I left Abel & Baker to found something of my own - Foreign. Foreign - an ideas creator with focus on the communication of tomorrow - based in Stockholm, Sweden. Foreign quickly grew to 27 employees and was awarded in the Cannes Lions, D&AD, New York Festivals, London International Advertising Awards, Epica, Clio, Cresta and other award shows every year since start up. Foreign launched both digital and integrated global campaigns for BMW Motorrad, MTV, H&M, IKEA, Omega, Beckers, Com Hem, Intersport, Kosta Boda, adidas International and many more. In September 2008 I took the decision to close Foreign down after almost 7 years. I’m now consulting within the same business on my own. Apart from Foreign I’ve also founded WhiskyGrotto.com and Co-Founded PremierGoals.com. Thru the years, leadership and success has been important, but enjoying life, loyalty and sincerity is what drives me further. I consider my part in motivating adidas to let fairly small Foreign handle adidas global digital World Cup campaigns my proudest moment in business. The birth of my two daughters Ebba & Linn is my proudest moment in life.

  • http://www.jontusmedia.com/ Jon Buscall

    This sounds like a potential winner.

    One of the problems I see often though is that companies are juggling so many systems they don't really know where to “meet” online: Outlook, intranet, company blog, Facebook Fan Page.

    Businesses need to simplify their online internal communications and integrate them into their daily work and kill those “@everyone” emails that still persist in Swedish offices.

  • http://twitter.com/JesperBylund JesperBylund

    Hope you got payed for this one…

  • ronnestam

    Would never accept to write anything for payments. Don't know why you would write so. But considering how many companies end up not getting anything done at all I definitely think this is a way to go. You care to clarify?

  • http://www.searchengineoptimisation.com Phil

    I think i agree from my experience as i am running some popular SEO brands from long time in UK and seems good post

  • john thomas

    Your tips are well enough to know about search engine
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    helpful to me in the SEO.