http://www.ronnestam.com/skittles-innovates-their-brand-through-the-use-of-widgets-and-social-media/ Innovative communication and advertising from Sweden with love Sat, 13 Mar 2010 09:27:13 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://www.ronnestam.com/skittles-innovates-their-brand-through-the-use-of-widgets-and-social-media/comment-page-1/#comment-8378 ruby Tue, 10 Mar 2009 18:43:36 +0000 http://www.ronnestam.com/?p=2070#comment-8378 it is a really nice gimmick... and i guess when we saw this on twitter a lot of us kind of thought about buying a pack of skittles. but i didn't. and i don't think i will. i guess we're not really part of the target market, which begs the question of what is the ROI on this... but anyway, i'm a geek and i like it! and i hope it works for them, just becuase they had the balls to do it. it is a really nice gimmick… and i guess when we saw this on twitter a lot of us kind of thought about buying a pack of skittles. but i didn’t. and i don’t think i will. i guess we’re not really part of the target market, which begs the question of what is the ROI on this… but anyway, i’m a geek and i like it! and i hope it works for them, just becuase they had the balls to do it.

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